Phoenix Global (PHB) is a next-generation blockchain that builds scalable and smart consumer apps. Phoenix Global (PHB) is consumer-driven and is built to empower enterprises, since the blockchain technology supports the rapid development of decentralized consumer apps and utilizes DApps to enhance customer experience. Hence, the platform’s blockchain introduced Phoenix Oracle to strengthen the built-in connectivity of applications to the real world. 

As the website explains, Phoenix Oracle is an exclusive integration middleware helping consumers connect DApps to all external data sources and systems seamlessly. Thus, in short, Phoenix Global (PHB) aims at transforming decentralized consumer apps into a more interactive, personal, and well-connected experience.

Moreover, Phoenix Global (PHB) introduces enterprise sidechains, allowing users to grow and upgrade the application-based ecosystem in multiple sidechains. A sidechain is a blockchain technology available on the platform apart from the main chain. Also, enterprise sidechains favor increased scalability by setting the main network apart from the enterprise-level workstream. 

Further, the advanced smart contracts system available on the platform allows users to store specific components off the blockchain. Meanwhile, a two-fold consensus mechanism is at the core of Phoenix Global (PHB) operations. Accordingly, the consensus mechanism focuses on pairing factors like agility and high performance, allowing smoother deployment of consumer applications. In addition, a consensus mechanism enables seamless transfer of cryptocurrency between the main network and the side networks as well. 

Finally, Phoenix Global (PHB) is powered using a data transaction engine to encourage increased trust between businesses and customers. Besides, the transaction data protocols reflected in the virtual machine seek to provide increased security, a hike in customer data ownership, and highly encrypted data storage in a decentralized blockchain. To sum up, Phoenix Global (PHB) aims to be of significant use in various sectors like retail, automotive, luxury and lifestyle, consumer internet, financial services, and travel. According to the whitepaper, Phoenix (PHB) mainnet applications include consumer data, artificial intelligence, marketing, federated learning, customer experience, and CRM. Lastly, PHB is the utility token of Phoenix Global (PHB) cryptocurrency. 

Phoenix Global (PHB) is a combined entity of Red Pulse Phoenix and APEX Network formed in 2020. Further, the Phoenix Global (PHB) whitepaper was published in July 2021.