The Verge • Apr 19, 22
Brave is bypassing Google AMP pages because they’re ‘harmful to users’
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BAT is an Ethereum token that powers Brave Software's blockchain-based digital advertising platform. Internet users who browse the web using Brave's free web browser (available at Brave.com) can choose to replace the ads they see with ads on Brave's ad network. Users then receive BAT from advertisers as compensation for their attention.
is a cryptocurrency token founded by Brave Inc. for their web browser Brave. The creators of BAT wanted to improve the way advertising is conducted on digital platforms today. They observed the current trends being unfavorable to users, advertisers, and even publishers. Users are overburdened with ads on generic browsers, and there is a risk of powerful and dangerous malware. Further, advertisers do not have proper targeting methods and fail to deliver essential information sufficiently as the online platforms are mostly monopolized. Even mainstream publishers faced a dramatic decline in their ad revenues as platforms like Google and Facebook charge a hefty fee on advertising revenue. Hence, BAT is a utility token used as a unit of account between advertisers, publishers, and users on the Brave platform. It is an innovative token fuelled by a -based digital advertising approach.
According to the , the primary component of BAT is Brave. It is a fast, privacy-focused, open-source browser that can block third-party ads and trackers. In addition, it has a built-in ledger system that measures user attention for every ad (user reach) and rewards publishers accordingly. It also compensates browser users for their attention while protecting their privacy. Thus, BAT is a payment system that rewards and protects its users while offering better incentives to advertisers and a higher yield to publishers. Also, according to the website, the Basic Attention Token will directly measure, exchange, and verify user attention.
Emphatically, if a user wants to earn BAT, they can select to view ads in their browser settings. Also, advertisers have to buy ads with BAT, which are then forwarded to publishers (for hosting) and browser users (for viewing). Presently, the advertising budget is undertaken only in Basic Attention Tokens, which advertisers can acquire from various third-party crypto exchange platforms. Of the budget, Brave gets a small commission, and the rest is distributed among publishers and users. Token holders can also use their BAT tokens for premium content and services on the Brave browser or tip them to publishers of their choice. For publishers who want to avail their BAT tips, they are to be verified first. By registering as a verified Brave publisher, content creators can receive tokens and even exchange them for any other currency they like. There are a number of verified Brave publishers, like The Washington Post, The Guardian, Nomics.com, Archive.org, SourceForge, and many others. Interestingly, one of the main distinguishing features of BAT and the Brave browser system is its capacity to reward users outside the network as well. The system includes websites and individual users on Twitter. Such users can then securely sign up to the platform to collect the rewards they have accumulated.
Brian Bondy is the CTO of Brave and Basic Attention Token. Bondy is an experienced engineer with previous work experience as a senior software engineer with Mozilla, a software developer at Corel Corporation, and the software development lead at Khan Academy.
The Basic Attention Token team consists of 16 members, many from the background of research, development, or engineering. Brave Inc. has its headquarters in San Francisco. Brave Software was founded in 2015, followed by the launch of the Brave browser in 2016 with its key feature of blocking ads and trackers. The Basic Attention Token was officially launched on May 31, 2017, when BAT became one of the fastest sell-out initial coin offerings (ICOs) of all time. The platform was able to raise a total of $35 million in under a minute. One billion BAT tokens were successfully sold, and an additional 500 million were retained by Brave Inc., making a total of 1.5 billion tokens. Since then, it has enhanced the advertising experience of users through the attention-based system and gained popularity through its Brave Rewards program. In 2020, the United Kingdom, Canada, and the United States held the most active advertising campaigns. Also, the BAT project is supported by numerous investors that include Propel Venture Partners, Founders Fund, Pantera Capital, Foundation Capital, DCG, and many others.
Basic Attention Token (BAT) is an -based . That means it was built on the Ethereum blockchain. Similar to any ERC-20 token, BAT is secured by the rigorously tested consensus method supported by the miner network. The PoW consensus algorithm ensures only valid transactions are finalized. In contrast, the Ethereum network ensures that all BAT transactions cannot essentially be undone once confirmed.
In addition to purchasing BAT tokens, BATs can also be acquired in a few other ways:
View ads on the Brave browser. A user can earn up to 70% of the ad revenue that Brave receives from advertisers.
Acquire random BAT rewards. These rewards are worth anything between 25 and 40 BATs. These tokens are available monthly as users stand to claim them on a first-come-first-served basis.
Join the Brave Rewards Creators program. A content creator or publisher can benefit from this program by earning BAT tokens through tips and qualified referrals.
Also, to withdraw BAT, one will need to sign up with Uphold. Uphold is a custody service of Brave that acts as the token wallet of BAT.
BAT comes with a maximum total supply of 1.5 billion tokens. Almost all of this supply is in circulation currently. As a result, BAT can be considered diluted.
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Of all the assets on Coinbase, these 12 are the closest to Basic Attention Token in market cap.
31 unique individuals are talking about Basic Attention Token and it is ranked #568 in most mentions and activity from collected posts. In the last 24 hours, across all social media platforms, Basic Attention Token has an average sentiment score of 3 out of 5. Finally, Basic Attention Token is becoming more newsworthy, with 0 news articles published about Basic Attention Token. This is a 0% increase in news volume compared to yesterday.
On Twitter, people are mostly bullish about Basic Attention Token. There were 78.72% of tweets with bullish sentiment compared to 8.51% of tweets with a bearish sentiment about Basic Attention Token. 12.77% of tweets were neutral about Basic Attention Token. These sentiments are based on 47 tweets.
On Reddit, Basic Attention Token was mentioned in 0 Reddit posts and there were 0 comments about Basic Attention Token. On average, there were more upvotes compared to downvotes on Reddit posts and more upvotes compared to downvotes on Reddit comments.
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3 out of 5
The price of Basic Attention Token has risen by 15.92% in the past 7 days. The price increased by 11.28% in the last 24 hours. In just the past hour, the price grew by 2.55%. The current price is $0.23 per BAT. Basic Attention Token is 87.77% below the all time high of $1.92.
The current circulating supply is 1,490,413,700.953 BAT.
The current market cap of Basic Attention Token is $352.25M. A high market cap implies that the asset is highly valued by the market.
The all-time high of Basic Attention Token is $1.92. This all-time high is highest price paid for Basic Attention Token since it was launched.
Over the last 24 hours, the trading volume of Basic Attention Token is $141.90M.
The current circulating supply of Basic Attention Token is 1.5 billion.
The median time that Coinbase customers hold Basic Attention Token before selling it or sending it to another account or address is 39 days.
Basic Attention Token ranks 45 among tradable assets on Coinbase. Popularity is currently based on relative market cap.
Currently, 89% of Coinbase users are buying Basic Attention Token. In other words, 89% of Coinbase customers have increased their net position in Basic Attention Token over the past 24 hours through trading.
Certain content has been prepared by third parties not affiliated with Coinbase Inc. or any of its affiliates and Coinbase is not responsible for such content. Coinbase is not liable for any errors or delays in content, or for any actions taken in reliance on any content. Information is provided for informational purposes only and is not investment advice. This is not a recommendation to buy or sell a particular digital asset or to employ a particular investment strategy. Coinbase makes no representation on the accuracy, suitability, or validity of any information provided or for a particular asset. Prices shown are for illustrative purposes only. Actual cryptocurrency prices and associated stats may vary. Data presented may reflect assets traded on Coinbase’s exchange and select other cryptocurrency exchanges.