Get up to $200 for getting started
Coinbase Logo
Basic Attention Token logo

Basic Attention Token


Trade Basic Attention Token today

Create a Coinbase account to buy and sell Basic Attention Token on the most secure crypto exchange.

About Basic Attention Token

BAT is an Ethereum token that powers Brave Software's blockchain-based digital advertising platform. Internet users who browse the web using Brave's free web browser (available at can choose to replace the ads they see with ads on Brave's ad network. Users then receive BAT from advertisers as compensation for their attention.

Basic Attention Token (BAT) is a digital advertising token that operates on the Ethereum blockchain. It seeks to establish a new system for digital advertising where users, advertisers, and publishers are compensated for their participation. BAT is the unit of exchange in this advertising ecosystem, with the intention of fairly rewarding users for their attention while providing advertisers with a more efficient return on their ad spend. This experience is facilitated through the Brave Browser, where users can view privacy-preserving adverts and may receive BAT tokens as compensation for doing so. Advertisers, in turn, can deliver targeted ads to maximize engagement and reduce losses due to ad fraud and abuse.

BAT functions within the Brave Browser, where users can choose to view privacy-preserving ads and may receive BAT tokens as a reward. Advertisers compensate for their advertising campaigns in BAT tokens. From this budget, a small portion is distributed to advertisers, while 70% is distributed to users. This system seeks to eliminate intermediaries that typically increase advertising costs, aiming to enhance cost-efficiency. The BAT ecosystem measures user attention to accurately compensate publishers, with attention and engagement verified using Zero-Knowledge Proof (ZKP) protocols.

BAT seeks to enhance the digital advertising industry by creating a more efficient and fair system for users, advertisers, and publishers. Users may receive BAT tokens as compensation for viewing ads, contributing to a new form of attention economy. Advertisers can use BAT tokens to compensate for ad campaigns, potentially maximizing engagement and reducing losses due to ad fraud. Publishers can also benefit from BAT by receiving a fairer distribution of ad revenue. In the future, BAT could potentially be used in other browsers, messaging apps, and other digital platforms, expanding its use cases beyond the Brave Browser.

Basic Attention Token was introduced in 2017 following an initial coin offering (ICO). The project was initiated by Brendan Eich and Brian Bondy, two individuals with notable experience in the internet browsing software industry. Eich, the CEO of Brave Software, Inc, is the inventor of JavaScript and co-founder of Mozilla and Firefox. Bondy, Brave's and BAT’s CTO, is an experienced engineer with previous roles at Mozilla, Corel Corporation, and Khan Academy. BAT rolled out its attention-based advertising experience to users in most countries through its Brave Rewards program.


Market stats

Market cap


Volume (24h)


Circulating supply

1.5B BAT

Typical hold time

36 days



All time high


Market performance

Price change (1h)


Price change (1d)


Price change (1w)


Price change (2w)


Price change (1m)


Price change (1y)


Related Assets

Discover conversions

A selection of conversions from different assets to top cryptocurrencies.

Trending assets

Assets with the biggest change in unique page views on over the past 24 hours.

Popular cryptocurrencies

A selection of cryptocurrencies in the top 50 by market cap.

Recently added

A selection of the most recently added cryptocurrencies.

Comparable market cap

Of all the assets on Coinbase, these 12 are the closest to Basic Attention Token in market cap.

Advanced trading

Here is a selection of spot and futures markets that people watch

Discover more assets

A selection of other relevant cryptocurrencies


Some highlights about Basic Attention Token on social media

505 unique individuals are talking about Basic Attention Token and it is ranked #623 in most mentions and activity from collected posts. In the last 24 hours, across all social media platforms, Basic Attention Token has an average sentiment score of 3.3 out of 5. Finally, Basic Attention Token is becoming more newsworthy, with 0 news articles published about Basic Attention Token. This is a 0% increase in news volume compared to yesterday.

On Twitter, people are mostly neutral about Basic Attention Token. There were 35.33% of tweets with bullish sentiment compared to 11.38% of tweets with a bearish sentiment about Basic Attention Token. 53.29% of tweets were neutral about Basic Attention Token. These sentiments are based on 167 tweets.

On Reddit, Basic Attention Token was mentioned in 25 Reddit posts and there were 46 comments about Basic Attention Token. On average, there were more upvotes compared to downvotes on Reddit posts and more upvotes compared to downvotes on Reddit comments.

Powered by LunarCrush



505 people


116 posts



Volume rank


Average Sentiment

3.3 out of 5







Post Score


Comment Score


Coinbase Bytes

Coinbase Bytes

The week’s biggest crypto news, sent right to your inbox

Basic Attention Token is on the rise this week.

The price of Basic Attention Token has decreased by 1.19% in the last hour and decreased by 5.45% in the past 24 hours. Basic Attention Token’s price has also risen by 0.98% in the past week. The current price is $0.20 per BAT with a 24-hour trading volume of $210.97M. Currently, Basic Attention Token is valued at 89.93% below its all time high of $1.94. This all-time high was the highest price paid for Basic Attention Token since its launch.

The current circulating supply of Basic Attention Token is 1,495,080,933.953 BAT which means that Basic Attention Token has as total market cap of 1,495,080,933.953.


What is the current price of Basic Attention Token?

We update our Basic Attention Token to USD currency in real-time. Get the live price of Basic Attention Token on Coinbase.

What is the market cap of Basic Attention Token?

The current market cap of Basic Attention Token is $292.13M. A high market cap implies that the asset is highly valued by the market.

What is the all time high of Basic Attention Token?

The all-time high of Basic Attention Token is $1.94. This all-time high is highest price paid for Basic Attention Token since it was launched.

What is the 24 hour trading volume of Basic Attention Token?

Over the last 24 hours, the trading volume of Basic Attention Token is $210.97M.

What other assets are similar to Basic Attention Token?

Assets that have a similar market cap to Basic Attention Token include Xai, dogwifhat, and many others. To see a full list, see our comparable market cap assets.

How many Basic Attention Token are there?

The current circulating supply of Basic Attention Token is 1.5 billion.

What is the typical holding time of Basic Attention Token?

The median time that Coinbase customers hold Basic Attention Token before selling it or sending it to another account or address is 36 days.

What is the relative popularity of Basic Attention Token?

Basic Attention Token ranks 50 among tradable assets on Coinbase. Popularity is currently based on relative market cap.

What is the current trading activity of Basic Attention Token?

Currently, 89% of Coinbase users are buying Basic Attention Token. In other words, 89% of Coinbase customers have increased their net position in Basic Attention Token over the past 24 hours through trading.

Can I buy Basic Attention Token on Coinbase?

Yes, Basic Attention Token is currently available on Coinbase’s centralized exchange. For more detailed instructions, check out our helpful how to buy Basic Attention Token guide.