Permission Coin (ASK) is a platform used to power a global digital ad system built on Permission blockchain. Using the Permission Coin platform, users can grant permission and monetize their data across the web. The Permission blockchain is based on Ethereum proof-of-authority (PoA) consensus mechanisms. In the proof-of-authority model, the block becomes the validators. Besides, the platform aims to offer a solution to the significant problems of Web 2.0. 

In the current era of online up-gradation, the internet has a global tech boom. This boom has resulted in an opportunity for advertisers to use targeted advertising. While doing so, advertisers need first-party data, which can be obtained only by permission to engage. The first-party data is information about the customers collected and owned by the company. Due to the poor standard of interrupted and inadequate media, both individuals and advertisers are tired, resulting in trust issues among the parties and inhibiting engagement. 

For solving issues associated with trust and tech boom, Permission Coin has created Permission.io. Permission.io is an infrastructure and currency that uses a new advertising model based on consent and value exchange. The new advertising model aims to incentivize and compensate consumers for their data and engagement. The model seeks to allow advertisers and other marketplace participants to harness the power of value exchange. According to the Permission Foundation Technical whitepaper, the new advertising model features the transfer of financial values to the individuals, allowing individuals to control and create monetizing their data; restoring trust, creating economic opportunities; and many others. 

ASK is the ticker name for Permission Coin. Through ASK, the platform seeks to value an individual’s time and data to be priced and permissioned within a transparent market. Moreover, the platform aims to conduct ASK purchasebacks using revenue generated from various streams like media purchases, advertising, and so on. 

The platform strives hard to become an open, transparent, and distributed economy. Moreover, the platform seeks to become an advent decentralized finance protocol (DeFi). ASK is becoming a DeFi platform to mainstream consumers to extraordinary and disruptive innovation. Apart from this, Permission Coin's vision is to create numerous vertical cases like e-commerce, market research, etc., in the form of NFTs built on Permission standards. 

The whitepaper was released on October 27, 2021. The maximum total supply of the protocol is 100B ASK. The executive team of Permission.io is Charles Silver, the CEO; Hunter Jensen, the CTO; Vanessa Harris, the chief product & strategy officer; Jennifer Silver, the chief operating officer; Ried Rosenberg, the VP of product; and Bobby Petersen, the VP of marketing.