Arro Social is a token-based social network that enables individuals to share their content on the platform and earn cryptocurrency. The platform aims to create opportunities for individuals to generate social wealth and connect with their friends and favorite products. The official website of Arro Social claims that the platform aims to share the spirit of the legendary Robin Hood by reshaping the basics of social networking and generating wealth for the content creators.

According to the whitepaper of Arro Social, social networking sites take the personal data of users and make huge wealth out of it. Every click, write-up, or view, users generate content for social media platforms, for which they are not rewarded. Social networking sites generate wealth through advertising, and the users do not get any fraction of the amount for their content. Arro Social aims to give back the ownership of content to the users. The platform also states that users can earn crypto by watching advertisements that spark their interest.

The blockchain technology of Arro Social aims to serve as a secure base layer for providing consensus on the token allocation of ARRO, the utility token of the platform. ARRO is an ERC-20 token on the Ethereum blockchain. The whitepaper states that Arro Social aims to follow Delegated Proof of Stake (DPoS) principles for the blockchain development of the platform. Delegated proof of stake (DPoS) is a blockchain verification and consensus mechanism. Stakeholders in a delegated proof of stake system build consensus based on the amount of funds they have staked in the cryptocurrency system.

Arro Social rewards the miners with ARRO for validating the crypto and providing inputs for the development and product direction. Moreover, every platform user receives a portion of ARRO, which shows value for users’ time.

The whitepaper of Arro Social was published in April 2020. Phil Simpkins is the CEO of ARRO, a serial entrepreneur with project and operations management. Lev Burov is the CTO of AARO Social, an expert in developing scalable web and mobile apps.