What Is Adshares (ADS)?

Adshares Network is a decentralized, peer-to-peer marketplace built on the ESC (Enterprise Service Chain) Blockchain, offering programmatic advertising. The platform improves transparency and predictability, reduces fraud, lowers costs for all market players. ESC is a blockchain software that processes high volumes of simple transactions in seconds. Adshares link publications and advertisers using their distinctive blockchain to make direct negotiations. Adshares' purpose is to establish itself as an essential participant in the blockchain advertising industry.

According to its whitepaper, Adshares Adserver systems enable customers to rent space inside the Metaverse, blockchain games, NFT exhibits, and web pages. In Adshares, every customer can develop their Adserver by applying transparent blockchain tools in various areas. The platform enables Adshares token holders to benefit from the protocol's advertising. The Adshares Network has significant competitive benefits like transparency and lower entry barriers. These benefits help remove the majority of the profit margin for intermediaries and significantly reduce the cost of advertisement.

Adshares works on the "show initially, collect money later" philosophy. Advertisers benefit significantly from these ideas since they are not compelled to trade mindlessly in RTB (Real-time bidding) auctions. The advertisers also get more time to evaluate the authenticity of advertisements. The Adshares project makes existing ad exchanges redundant by creating an open system that allows advertisers and publishers to connect and transact directly over blockchains.

ADS is the standard token for the Adshares Network based on ERC20 token specification. Ads tokens are used for all advertising payments within the Network. Token holders receive a portion of the fees generated from processing transactions. Token holders can choose to keep their tokens in an ADS wallet account. The ADS Blockchain can process up to 1.4 million transactions per second, making the Network significantly faster than other blockchains.

History of Adshares (ADS)

In 2017, the Adshares Network was established. Dr. Leszek Rychlewski and Jacek Zemo are the co-founders of the network. Krzysztof Bochenek is the CEO of the platform. Adshares' whitepaper was published on June 30, 2017, and the total supply of Adshare tokens is 38,758,206 ADS coins.