Adbank is a new advertising platform that serves as the foundation for the BLADE protocol. According to its website, BLADE by Adbank is a Task Marketplace browser extension and mobile app designed for users to participate and finish various tasks in turn for the ADB token (the native token of Adbank). Being a crypto-rewards community, BLADE allows users to complete the tasks presented in its browser extension or mobile app. Once completed, the tasks are then reviewed for any fraudulent activity, and users receive their rewards in their accounts on a successful review.

As stated on its website, Adbank users can also earn rewards through the platform’s referral program. Users can invite their friends to start using BLADE, with every new user who uses the link will get the users 10 percent of the new user’s earnings. Adbank also plans to launch proportional rewards in the future.

The Adbank advertising ecosystem is developed on Ethereum and hosts core services to support the creation of numerous products and services for a new advertising market. The platform utilizes an open-source technology and publicly available API (Annual Percentage Yield) for building the future of advertising. Adbank also leverages on-chain and off-chain services to provide the benefits of high-speed, high throughput, low latency, and transparent blockchain technologies. As per its whitepaper, Adbank’s initial launch includes the development of a cutting-edge advertising network with an anti-fraud AI (Artificial Intelligence) engine and analytics. Adbank’s advertising ecosystem combines with an anti-fraud AI to employ fraud prevention schemes.

Adbank has the ADB token at its core, and ADB functions as an ad or ads for the platform. Advertisers can buy ADB tokens to pay publishers for publishing their ads. Publishers, on the other hand, can hold, redeem, or use their tokens.

Jon Gillham is the founder and CEO of the Adbank platform. Chiron Bramberger, Kelsey Cole, Angela Dodaro, and Leon Pereira are its co-founders. Adbank launched its whitepaper in October 2017. The platform held its ICO (Initial Coin Offering) sale from December 14, 2017, to January 21, 2018.

The ADB token has a total supply of one billion ADBs.