PHI is a blockchain-based platform that provides users with financial guidance services. PHI seeks to create a hybrid financial guidance platform where the fundamental issues faced by the users can be identified. According to its whitepaper, avoiding behavioral finance mistakes is one of the premises of the platform. 

The financial industry has displayed problems that include high costs to maintain and distribute financial assets. The industry has also benefited from the lack of knowledge of many customers. The rise of cryptocurrencies has led automated digital guidance platforms to emerge. However, these automated platforms often face high costs and a lack of faith from the customers. 

PHI uses a Blockchain Document Management System (BDMS) to develop its platform. The BDMS system helps PHI by providing the gateway into the cryptocurrency ecosystem and helping to stay updated with the evolution of the financial industry. By transcending into becoming digital through the blockchain, PHI can make management activities easy for financial advisors.  Digitalization also helps in eliminating all paper-related costs. The blockchain network also provides data security by making recorded information unmodifiable.

PHI is the native token of the PHI platform. Based on a concept of diversification, the platform utilizes the token to establish its connection with the cryptocurrency community. PHI aims to integrate its platform with the PHI token to eliminate intermediaries from the financial advising industry and levy importance on the end-users. 

PHI tokens are designed to have three functions that help to increase the token’s value. These functions include staking, to be utilized for payment arbitrations, and maintaining token price by creating scarcity.  The token used an initial coin offering (ICO) tactic for its early release.

The whitepaper of PHI was released in 2018. The PHI platform is headed by CEO Daniele Bernardi. Francesco Canella is the CFO of the project, and Alex Vella is the COO. Paolo Tasca and Daniel Heller are advisors.