Market stats

$1.3M

$8.0M

+2.64%

11.5B DTA

100% of total supply

$0.07

+3.48%

+4.18%

+19.82%

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About DATA

What Is Data (DTA)?

Data is a peer-to-peer mobile storage infrastructure and a blockchain-based digital information authentication mechanism based on artificial intelligence. According to Data’s website, there are many limitations of the Centralized Internet Advertising bureau. As agencies and ad networks increase in size, gaps open up for bad players looking to take advantage of the system. Bot traffic accounts for more than 40 percent of all internet ad traffic, costing marketers $16 billion per year. Ads rarely reward users, leading to ad-blocking by six hundred million devices, reducing the ecosystem's efficiency. The platform addresses these challenges by allowing users, publishers/developers, and data nodes to exchange tokens. The network also verifies data and rewards relevant contributions with DTA tokens. The Data platform's goal is to provide Ad Flow from advertisers/ad channels to publishers/developers and end-users.

According to its whitepaper, the Data project's most unique feature is the patent AI technology to detect fraud based on pattern or behavior analysis. There are four tiers to the data technology stack. 

  • The P2P Mobile Storage Layer is a decentralized peer-to-peer mobile process that erases coding. IPFS was the inspiration for this app, but it was made solely for mobile. 

  • Blockchain Layer is the platform's independent public chain that combines mining rules and was constructed from a fork of Ethereum

  • \The SDK Management Layer encodes user activity reports using non-cooperative game modeling and Al technology to produce smart contracts for device-level reputation. 

  • The Application Process Layer is made up of protocols and smart contracts used to run the system's programs, like fraud detection.

The Data Token (DTA) is the foundation of its blockchain-based advertising infrastructure. DTA is a community-governed token distributed by the system through mining. The platform allows for micropayments, in which tokens are used throughout applications, such as virtual trades and premium services, or for publishers. Tokens are also redeemed as currency in ad networks, ad exchanges, and services.

History of Data (DTA)

The Data platform was co-founded by Victor Ye and Franklin Song in 2018. Victor is a Columbia University graduate who has previously worked as a senior software engineer at LinkedIn, Twitter, and Snapchat. Franklin is a serial entrepreneur who previously worked for Microsoft Research and Oracle. Data is currently constructing the blockchain platform and early applications with a strategic partner, Yomob International Co., Ltd., a unified mobile ad global monetization platform.

DATA is on the rise this week.

The price of DATA has risen by 19.82% in the past 7 days. The price increased by 4.18% in the last 24 hours. In just the past hour, the price grew by 3.48%. The current price is $0.000116 per DTA. DATA is 99.83% below the all time high of $0.07.

The current circulating supply is 11,499,999,989 DTA.

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Certain content has been prepared by third parties not affiliated with Coinbase Inc. or any of its affiliates and Coinbase is not responsible for such content. Coinbase is not liable for any errors or delays in content, or for any actions taken in reliance on any content. Information is provided for informational purposes only and is not investment advice. This is not a recommendation to buy or sell a particular digital asset or to employ a particular investment strategy. Coinbase makes no representation on the accuracy, suitability, or validity of any information provided or for a particular asset. Prices shown are for illustrative purposes only. Actual cryptocurrency prices and associated stats may vary. Data presented may reflect assets traded on Coinbase’s exchange and select other cryptocurrency exchanges.

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