What Is Appcoins (APPC)?

Appcoins aims to be an open and decentralized protocol developed for app stores based on the Ethereumblockchain and smart contract. Smart contracts are regular contracts, but instead of being drafted on paper, these contracts run in the form of protocols on the blockchain. The platform aims to redesign advertising, in-app purchases, and flow of app approval. APPC is the native token of the protocol.

Appcoins aims to focus on transparency and trust which encourages many stakeholders to contribute to the development of the protocol. Appcoins seeks to integrate app stores, users, developers, and advertisers across many mobile platforms. Utilities of Appcoins aim to include:

• In-store App Advertising: Advertising and transactions are executed on the blockchain through Appcoins. With the protocol, users receive 85% of advertising revenue, which can pay for in-app purchases.

• In-app Purchases: APPC is used to pay for in-app purchases in any app store. Prices of in-app items are listed on the blockchain, and users can use the items after purchase since the proof of payment is on the blockchain. Users earn APPC by installing and paying attention to the advertised app. Another way of acquiring APPC tokens is by exchanging traditional currency with cryptocurrency on several global exchange platforms. 

• Developer’s Ranking: Appcoins protocol offers an automatic governance system for app approval based on the developer’s ranking. Developer’s ranking is based on their transaction history on the blockchain, and the reputation of all listed apps is related to the developer’s reputation. The developer’s ranking system is stored in a decentralized blockchain with app stores having full access. 

Appcoins protocol seeks to be suited for users with no access to payment systems, low financial resources, indie developers, top developers, independent app stores, and regional app stores. 

History of Appcoins (APPC)

Appcoins was founded by Paulo Trezentos and Alvaro Pinto. Trezentos acts as the CEO, whereas Pinto is the COO of the company. Other team members include Ren Tang (vp product), Carolina Marcelo (head of partnerships), and Joao Casal (head of RnD). The whitepaper was published on December 14, 2017.