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Market stats

Market cap


Volume (24h)


Circulating supply

105.7M WOM

All time high


Price change (1h)


Price change (24h)


Price change (7d)


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WOM Protocol is on the rise this week.

The price of WOM Protocol has risen by 0.85% in the past 7 days. The price increased by 3.08% in the last 24 hours. In just the past hour, the price grew by 3.19%. The current price is $0.0200 per WOM. WOM Protocol is 98.98% below the all time high of $1.97.

The current circulating supply is 105,657,976 WOM.


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What Is WOM Protocol (WOM)?

The WOM Protocol (WOM) is a user-generated marketing channel that leverages word-of-mouth marketing. WOM plans to create an ecosystem of creators, authenticators, publishers, and advertisers, to create, get incentivized, and receive rewards.

As per its whitepaper, WOM plans to resolve three core challenges:

  • Technology Barriers- Desktop and mobile ad-blockers are overgrowing, making online advertising less and less effective.

  • Behavioural Changes- Consumers also mentally block ads in addition to physical ad-blockers. Consumers subconsciously skip over or ignore anything that feels like an ad and distracts from their goal.

  • Trust Issues- Influencers and affiliate programs are examples of how the advertising business uses the power of peer-to-peer recommendations to combat ad-blockers and banner blindness.

WOM plans to address all challenges mentioned above by bringing organic word-of-mouth recommendations into their marketing mix in a measurable and scalable way. With the integration of blockchain technology and digital tokens, WOM aims to solve issues in the marketing industry.

The WOM protocol works like opt-in legislation forcing a fair, peer-to-peer interaction. As a result, the WOM Protocol allows all members to communicate with one another and contribute to the ecosystem's value.

In the WOM Ecosystem, each member has a distinct and valuable function to perform.

  • Creators: Content creators make word-of-mouth recommendations for any product, service, event, or place they love. WOM tokens are awarded to creators based on the amount of interaction a recommendation receives. (e.g. likes, shares, comments, and views). These WOM tokens are traded or exchanged similar to any other crypto token.

  • Authenticators: WOM authenticators validate and authenticate the word-of-mouth recommendations from creators. Authenticators rate the recommendation on a scale of 1-10. Based on ratings, creators earn or lose stake of their WOM tokens.

  • Platforms: Platforms are any entity that collects, hosts, displays, or otherwise facilitates participation in the WOM Ecosystem by creators and consumers. Participation in the WOM Protocol awards platforms WOM tokens.

  • Consumers: Consumers benefit from WOM-authenticated content as they make educated purchase decisions through the honest recommendations created and authenticated by their peers.

The WOM token is the native utility token of the WOM Protocol. The WOM token plays a significant role in the functioning of the ecosystem on the WOM Protocol. The WOM token is planned to be used solely as the primary utility token on the network. The WOM token is implemented as a token contract on the Ethereum blockchain, based on an ERC20 compatible standard.

History of WOM Protocol

The team behind WOM includes Melanie Mohr, the CEO of WOM, and Chris Hardaker, who is the CPO of the platform. WOM was launched in 2018. WOM token has a maximum supply of one billion tokens.

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What is the current price of WOM Protocol?

We update our WOM Protocol to USD currency in real-time. Get the live price of WOM Protocol on Coinbase.

What is the market cap of WOM Protocol?

The current market cap of WOM Protocol is $2.12M. A high market cap implies that the asset is highly valued by the market.

What is the all time high of WOM Protocol?

The all-time high of WOM Protocol is $1.97. This all-time high is highest price paid for WOM Protocol since it was launched.

What is the 24 hour trading volume of WOM Protocol?

Over the last 24 hours, the trading volume of WOM Protocol is $915.60K.

What other assets are similar to WOM Protocol?

Assets that have a similar market cap to WOM Protocol include Flamengo Fan Token, MAPS, mStable Governance Token: Meta (MTA), and many others. To see a full list, see our comparable market cap assets.

How many WOM Protocol are there?

The current circulating supply of WOM Protocol is 106 million.

Can I buy WOM Protocol on Coinbase?

Yes, WOM Protocol is currently available on Coinbase wallet. For more detailed instructions, check out our helpful how to buy WOM Protocol guide.