What is Verasity?

Verasity (VRA) is a blockchain-based ecosystem that aims to address issues in the advertising industry, provide infrastructure for publishers and advertisers, and reward users for engaging with video content. The ecosystem strives to utilize a blend of artificial intelligence, machine learning, and advanced blockchain technologies. The VRA token, central to the Verasity ecosystem, is used for various applications such as supporting advertising campaigns, staking, making payments, and distributing rewards. Verasity also has an active staking economy through its proprietary VeraWallet, which is trusted and used by over 300,000 users.

How does Verasity work?

Verasity operates through a combination of several modules and technologies. One of its key components is VeraViews, an open ledger video advertising ecosystem that utilizes Verasity's patented 'Proof of View' technology to identify and prevent ad fraud. This aims to ensure that ads are viewed by real people, leading to higher campaign ROI for advertisers and faster payment times for publishers. Another integral part of Verasity is the VeraWallet, a non-custodial wallet used for managing the VRA token. The wallet is used for staking, with potential returns until April 2024. Verasity also intends to launch the VeraCard, a physical debit card that can be used for online and in-store purchases.

What are the potential use cases for Verasity?

Verasity seeks to provide solutions for various sectors within the digital advertising and video content industry. Its VeraViews technology aims to prevent ad fraud, ensuring that ads are viewed by real people, which can lead to higher ROI for advertisers and faster payment times for publishers. The VRA token can be used for supporting advertising campaigns, staking, making payments, and distributing rewards. Verasity also aims to launch the VeraPay payments app, which will use the VRA token to facilitate payments and transactions. Additionally, Verasity's Proof of View technology can be applied to NFTs, helping to prevent fraud in the NFT market.

What is the history of Verasity?

Verasity was founded by R J Mark, who currently serves as the CEO. The project has grown since its launch, attracting top talent and establishing a senior leadership team based primarily in London, UK. Verasity's patented 'Proof of View' technology has been recognized with patent approvals in both the U.S. and China. The project has also achieved milestones, such as the integration of VeraViews into the Brightcove Marketplace and the completion of a major corporate rebrand.