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9/29/2022, 5:35:23 PM

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Market stats

Market cap


Volume (24h)


Circulating supply

3.4B RLY

Typical hold time

7 days



All time high


Price change (1h)


Price change (24h)


Price change (7d)


Trading activity

78% Buy0% Buy
22% Sell100% Sell

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Rally is on the decline this week.

The price of Rally has fallen by 13.01% in the past 7 days. The price declined by 6.96% in the last 24 hours. In just the past hour, the price shrunk by 0.47%. The current price is $0.02145 per RLY. Rally is 98.47% below the all time high of $1.40.

The current circulating supply is 3,410,826,170 RLY.


RLY is an Ethereum token that powers the Rally network. Rally enables creators and online communities to launch their own cryptocurrencies. By creating these so-called “social tokens,” fans can gain access to benefits like unreleased content or merch, while creators can unlock new forms of revenue.


What Is Rally? (RLY)

Rally is a platform that uses content sharing and crypto token rewards to build communities around a brand or message. Rally mixes classic word-of-mouth and influencer marketing concepts with gamification and strategies that have helped develop cryptocurrencies and their communities. Rally aims to enable creators and their communities to build their own independent digital economies by enabling creators, artists, celebrities, communities, and brands to launch their own social tokens and NFTs. Besides, the platform takes no fees, has a low environmental impact, requires no crypto experience, and seamlessly integrates with platforms thanks to its API (application programming interface).

Problem and Solution: Word of mouth, or direct peer-to-peer communication, is the most trusted method of sharing information and communicating. The content sharing economy uses the power of word of mouth to fundamentally alter how power and profits are distributed in the digital advertising ecosystem. Advertisers spend a lot of money on centralized platforms to get their message to their target audience. A user's personal social network is an unrecognized and underutilized digital asset with significant value that can become a distributed profit center in the content sharing economy.

At its core, the opportunity presented by the Rally platform is about reclaiming content sharing from corporations, attributing fair value to it, decentralizing it, and redistributing power to individuals. The Rally platform compensates users for distributing an advertiser's content to their own social network. This enables the advertiser to reallocate their ad budget to the user, who, by sharing the content, recommends it and increases its effectiveness.

Technology: The Rally platform is built on top of the Ethereumblockchain. Subsequently, this helps the platform to realize the full potential of the content-sharing economy as well as the requirements of transparency, security, incentives, and attribution. SmartLinks is an attribution model developed by Rally that is linked to smart contracts. SmartLinks aims to create a decentralized, secure, and transparent marketplace by establishing a smart contract directly between advertisers and users, with a record of engagements and incentives written into the blockchain.

To put things into context, smart contracts are just like regular contracts; however, instead of being drafted on paper, these contracts run in the form of protocols on blockchain.

Some Features of Rally Platform

Rally's platform currently consists of a marketplace that connects advertisers and users. Advertisers can create and send offers to users, as well as interact with them.

Features planned for the future:

  • Increased gamification (adding game mechanics into non-game environments): New technologies such as user-level gamification and leaderboard rewards can boost user engagement and adoption even further.

  • User channels: The platform aims to evolve Rally chat so that users may establish, manage, and opt in or out of chat channels grouped on offerings of interest to them.

  • Community managers: A rewards program akin to community royalties in which highly involved users are rewarded for managing channels, selecting deals, and improving the overall community experience.

  • Community events: The Rally community aims to provide input on new product development in all their future conferences.

Coming to the token, the Rally token (RLY) is an ERC-20 utility and governance token that powers the Rally ecosystem. Creators and supporters can earn weekly incentives in the form of RLY, which are delivered straight to their wallets. As for token distribution, 50% was set aside to thank the community for their contributions to the network, 20.4% was set aside for treasury, developers, technical partners, and liquidity providers, 15.3% was set aside for seed investors, and 14.3% was set aside for the team and advisors.

History of Rally (RLY)

The Rally platform was launched on October 15, 2020. The Rally network's crew has extensive experience in computer games, hardware, software, virtualization, social media, network security, virtualization, and customer support.

Kevin Chou and Mahesh Vellanki, two entrepreneurs, founded the Rally initiative. Chou is also the creator of Forte, a video game economic technology business, and Kabam, a mobile gaming start-up. Rally's head of finance is Johnny Tong. Tong has also held positions as a director at Peet's Coffee and as a managing director at DAYe Capital. Joe Coufal (communications manager), Tam Gryn  (fine arts director), Marc Gonzales (director of finance), and James Kwon (controller) are also on the team. Since March 2021, Nick Millman has been the vice president in charge of establishing and managing a high-performing staff.

Rally launched its token $RLY through an initial coin offering (ICO) held on April 28, 2021. Over 40,000 individuals joined the initial token sale of RLY, showcasing the public's eagerness to engage with creators. As a result, $57 million was raised by Rally.

How Are New RLY Tokens Created?

The Rally network is a sidechain of the Ethereum blockchain. Sidechains are independent blockchains that operate in parallel and are designed to be compatible with their mainchain. Additionally, sidechains can work independently of the mainchain with their transactions and governance rules. As a result, Rally utilizes its sidechain mechanism that doesn't burn energy like other platforms that require proof-of-work calculations.

Users can placedeposit their $RLY holdings into one of the liquidity pools, which rewards them with more $RLY. This process is called staking. Users are staking a liquid asset, in this case, $RLY. Yield rewards ($RLY) generated after staking are proportional to the number of tokens and the length of time users invest in staking. Users can then move these rewards, or harvest, to their Ethereum wallet

How Many RLY Tokens Are There?

The token sale happened in April 2021. The maximum RLY supply is 15 billion coins.

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Rally on social media.

Rally was mentioned in 64 out of 1,765,584 social media posts on Twitter and Reddit on Sep 28, 2022. 225 unique individuals are talking about Rally and it is ranked #932 in most mentions and activity from collected posts.

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Key indicators


225 people


64 posts



Volume rank


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What is the current price of Rally?

The price of 1 Rally currently costs $0.0215.

What is the market cap of Rally?

The current market cap of Rally is $73.16M. A high market cap implies that the asset is highly valued by the market.

What is the all time high of Rally?

The all-time high of Rally is $1.40. This all-time high is highest price paid for Rally since it was launched.

What is the 24 hour trading volume of Rally?

Over the last 24 hours, the trading volume of Rally is $950.35K.

What other assets are similar to Rally?

Assets that have a similar market cap to Rally include, Maple, Freeway Token, and many others. To see a full list, see our comparable market cap assets.

How many Rally are there?

The current circulating supply of Rally is 3.4 billion.

What is the typical holding time of Rally?

The median time that Coinbase customers hold Rally before selling it or sending it to another account or address is 7 days.

What is the relative popularity of Rally?

Rally ranks 97 among tradable assets on Coinbase. Popularity is currently based on relative market cap.

What is the current trading activity of Rally?

Currently, 78% of Coinbase users are buying Rally. In other words, 78% of Coinbase customers have increased their net position in Rally over the past 24 hours through trading.

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