Gala, also known as GALA, is the core utility token for Gala Games, a platform that aims to redefine the gaming experience by integrating Web3 and blockchain technology. The platform was established by a team of experienced game developers who sought to address the issues prevalent in the gaming industry, particularly the constant need for players to make in-game purchases. Gala Games strives to provide players with more freedom, control, and benefits through a variety of games, many of which are free to play. The GALA token serves multiple purposes within the platform, including the acquisition of NFT items, compensation for Founder's Node operators, and as a gas token to cover network fees on Gala's blockchain.

Gala operates as a gaming ecosystem that leverages blockchain technology to enhance the gaming experience. The GALA token is central to the platform's operations, serving as a means of acquiring NFT items, compensating Founder's Node operators, and covering network fees. The platform also simplifies the onboarding process for gamers new to the Web3 world, allowing users to interact with the blockchain by connecting an existing wallet. Gala Games also collaborates with OpenSea to facilitate its official NFT collections, enabling players to trade their items peer-to-peer easily.

Gala Games aims to provide a platform where players can enjoy a variety of games and receive in-game benefits in the form of GALA tokens. These tokens can be used to acquire NFT items within the platform, providing players with benefits, boosts, and reward opportunities. Players also have the freedom to trade these in-game items on the secondary market. Furthermore, Gala Games aims to expand its mission to encompass all of Web3 entertainment, launching both Gala Music and Gala Film. The platform also has an ambitious and gamified metaverse home for all VOX, a generative NFT avatar project, currently in development.

Gala Games was founded in 2019 by Eric Schiermeyer, co-founder of Zynga, and a team of gaming experts, crypto pioneers, and blockchain developers. The platform was created with the vision of bringing value back to the players and addressing the issues prevalent in the gaming industry. Since its inception, Gala Games has seen growth, with approximately 400 people working for the fully remote US-based company as of early 2023. The platform also aims to include all of Web3 entertainment, launching both Gala Music and Gala Film. In late 2022, Gala Games introduced its own "games-first" layer-1 blockchain solution, currently known as Project GYRI.