Atlas Protocol is a blockchain-oriented marketing infrastructure that assists in the free flow of information and knowledge. According to the whitepaper, it aims to work on new ways to explore user interaction on the blockchain. These interactions are poised for helping with the identification and engagement of users by providing information with value.

Despite steady growth in the ecosystem, designing an efficient mechanism for information transfer is still an issue for many blockchain-based projects. The existing features of the blockchain network are not able to meet the needs of advanced advertising practices. Thus, Atlas Protocol has been developed to address this gap of knowledge sharing within the blockchain network.

Atlas Protocol seeks to connect blockchain users through on-chain interactions using Atlas Ads. To achieve this, Atlas proposes to create a blockchain-based media that helps with value creation and circulation of advertisements. 

Various components that Atlas Protocol aims to provide include:

The ATP token can assist with transactional needs payments for advertisements. It can also be utilized to provide incentives to the advertisement publishers. Moreover, Atlas Protocol attempts to incentivize users who contribute with data and information on the Atlas network. A total of 10 billion is the maximum supply of the ATP token. 

The whitepaper for Atlas Protocol was released in May 2019. The protocol was founded by Duran Liu and Cheng Li. Advisors for the project include Hitters Xu, Jeremy Zhou, Ellen Wang, Dr Vilhelm Sjoberg, and Pingzhong Tang.