PIXL is based on the Binance blockchain. PIXL seeks to fuse the advertising industry into the digital space. According to the whitepaper, members of the PIXL community came together to create a project that would give security to the traders.

Primarily, the issue that PIXL aims to address is how advertising on the blockchain space is regulated. Advertising within this sphere is often manipulated and also controlled financially. According to the website, PIXL aims to decentralize advertising. In this way, advertisers can reach out to new audiences.

Furthermore, PIXL attempts to create a community where transparency and integrity are given importance. Within its space, traders can interact with trusted projects. In turn, PIXL also seeks to offer a platform for these projects to display their values and ideals. PIXL members are exposed to advertisements without any manipulation by forging such partnerships among like-minded people.

One significant difference between PIXL and other DeFi mediums is that it is decentralized only in terms of the technology used. The PIXL protocol is not governed in a decentralized manner. This is because humans have to exist in the system to make sure the quality standards of PIXL are maintained.

PIXL uses a BEP-20 token that is called PXL. The total PIXL is already released, which means that PIXL cannot be mined. Only by removing the tokens from circulation can the supply be changed. The community members also did not receive any of the tokens before launching. Therefore, clarity and transparency among the community aim to be ensured.

Additionally, in the future, PIXL aims to create its own NFTs. PIXL Ltd is also one of the goals of PIXL, along with listing PIXL on decentralized platforms. The developers of PIXL also make it transparent that with the changing environment of the cryptocurrency environment, necessary changes to the goals can always be made. PIXL aims to stay relevant in the future.

PIXL is monitored and regulated by a team that includes CEO Dean, developer Lars, designer Vincent, and managing director Wilking.