What Is BLUE BAIKAL (BBC)?

BLUE BAIKAL functions as a blockchain platform developed to connect entertainment content producers, social media influencers, and content consumers. In order to boost the growth and profits of the entertainment industry. BLUE BAIKAL aims to create an ideal ecosystem where the fair distribution of profits is the main goal.

Need: The process of how entertainment content is produced and delivered to the consumers barely involves the consumer's or fans' participation. The industrial structure based on huge capital also brings many restrictions in developing Indie content.

To address issues like the above, the BLUE BAIKAL platform seeks to leverage blockchain technology for enabling the active engagement of content consumers and influencers. BLUE BAIKAL also utilizes blockchain technology in the circulation of content, production support, and post-release promotions. Moreover, the platform follows its fair distribution system and equally distributes the profits earned through this process amongst all contributors1;p3.

Next, the BLUE BAIKAL ecosystem consists of three primary participants:

• BBC Token Holder (Content Consumer): Users holding BBC (the native BLUE BAIKAL currency) tokens can use the services of the BLUE BAIKAL platform. The platform has developed numerous methods to gain, utilize, and exchange BBC tokens to maintain a positive cycle while providing continuous support to the BAIKAL ecosystem.

• Individual Media (Influencers): Like a user needs to possess at least one BBC to use the platform services, the influencers also follow the same rules. However, the influencers get access to a few more benefits to succeed, such as educational programs on becoming a successful influencer, resources to create high-quality content, promotions for high-quality content, and a special BBC token rewards program for their contributions.

• Content Producers: Content producers are those who support their favorite content creators by producing their content. BLUE BAIKAL works toward maximizing the profits of content producers by providing big data analysis, targeted marketing services, and various promotional activities. Further, BBC is the main platform token, and it is a Klaytn Compatible Token (KCT). The platform utilizes BBC for content recommendation rewards, direct content producer to the user rewards, and purchasing entertainment content. KCT refers to a unique smart contract for deploying certain technical specifications to a token. Smart contracts are just like regular contracts; however, instead of being drafted on paper, these contracts run in the form of protocols on the blockchain.

History of BLUE BAIKAL (BBC)

Clark Jang is the founder of the BLUE BAIKAL platform and currently holds the CEO position in the company. Eric Kim, the CSO of BLUE BAIKAL, is the strategic business development head and brings immense knowledge of global business to the platform.

The total supply for the BBC token is 70,000,000,000, of which approximately 27,000,000,000 BBCs have already been distributed as of September 2020.