An open financial system is one that is not controlled by any one country or company (just like the internet did for distributing information). We think this is the highest leverage way to bring about more economic freedom, innovation, efficiency, and equality of opportunity in the world. We have a ten year plan to get there.
An open financial system can be a great equalizer and lift billions out of poverty while accelerating the pace of innovation around the world. This is the best way we know to change the world.
We filter every decision we make through the question: "Does this help us become the most trusted brand in the space?" Trust is the sum of every interaction of customers have with us as a company. It requires us to be world class at security, compliance, technology, customer support, design, and more.
Digital currency is a powerful technology, but the benefits of it will not be accessible to people unless we make it easy to use. Coinbase excels at making great products that bring the benefits of digital currency to everyone.