YOUcash (YOUC) is the token that powers the dApp ecosystem called YOUniverse. ‘YOU’ is a decentralized application that seeks to offer a link between consumers and advertisers through open source code and consensus algorithms to fulfill essential roles in digital advertising. Ultimately, through the platform called YOUengine, this ecosystem seeks to connect people who need to promote advertising with individuals who consume advertising or related services. The ecosystem also hosts applications such as YOUgo, YOUsocial, YOUwallet, etc., offering various utilities. However, the YOUCash token aims to flow continuously through the system to maintain market liquidity.

According to its whitepaper, ‘YOU’ aims to provide solutions that make payment services directly on blockchain technology, creating a frictionless and accessible app. This solution seeks to allow companies to reach their target market without the risk of fraud, restrictions, or exploitation. The YOUengine aims to offer quick payments, integration of multiple interfaces, security, and seamless advert payments using YOUcash.

Further, YOUapp, a multi-interface application for mobile devices, aims to provide a number of interfaces to create a consistent and enjoyable experience for users, including:

The native token YOUcash, represented by YOUC, is a utility-based token. The YOUC tokens fuel everything in the ecosystem, such as brands engaging consumers, community members being paid to view advertising, and as rewards in the YOUgo game.

The platform’s roadmap reveals that the website began developing in July 2019 and launched its version 1.1 in November 2019. Further, in February 2021, the YOUapp and YOUengine were launched. Michael Muenzing and Konstantin Chernov co-founded the ecosystem.

The YOU platform reports a total supply of eleven billion YOUC tokens.