Let’s Go Brandon is a meme coin project named after the NASCAR Xfinity Series driver Brandon Brown. A meme coin is a blockchain-based community-driven digital asset, often inspired by social media jokes and puns. The decentralized project aims to inspire patriotism and positivity among users. Likewise, the project seeks to promote the American dream, claiming to be America’s coin.

LGB is the cryptocurrency built on the Ethereum blockchain network using the ERC-20 architecture. The token is a digital collectible that allows holders to digitally support the American dream. The token name was inspired by a viral social media meme tagline, “Let’s Go Brandon,” after Brandon Brown, the renowned NASCAR Xfinity Series car racing driver won the Talladega Superspeedway on October 2, 2021, in his Chevy Camaro. National Association for Stock Car Auto Racing (NASCAR) is one of America’s most popular and expensive sports, which involves multiple corporate-funded racing teams.

The Let’s Go Brandon project promises to provide financial support to the driver for keeping up with the competition. The project iterates Brandon’s success as an American success story, stating that the country needs people like Brandon to bring positivity to the American public. However, the project also states that the LGB token does not have intrinsic value (underlying worth). The project also discourages users who wish to acquire the LGB tokens from reselling them.

Apart from Brandon, the Let’s Go Brandon project also aims to help other Americans realize their dreams. The project claims to have donated LGB coins worth over $500,000 to various organizations that support veterans and individuals with disabilities. Similarly, Let’s Go Brandon also provides financial aid to organizations that undertake initiatives for public policy and generate opportunities for youth. The project also seeks to provide donations to Blake Masters and other candidates who are running for office in the US Congress.

Users can acquire LGB tokens in four steps. First, users need to download a Coinbase Wallet or a MetaMask wallet to their device of choice—phone, laptop, or tablet. Having a wallet is necessary for trading and exchanging LGB tokens. Second, users must acquire Ethereum tokens through their wallets from crypto exchanges, using the ERC-20 architecture to transfer ETH to the wallet. Third, users must connect their wallets to Uniswap. Fourth and last, users must swap their ETH tokens for LGB.

Let’s Go Brandon was launched following Brandon’s infamous post-win interview, which stirred a viral social media controversy. The chant “Let’s Go Brandon” seemed to favor a particular political narrative, after which the racing driver found it difficult to get sponsors for his team. However, Brandon cleared the air, reiterating that he has no interest in politics and stating that he aims to bring positivity to the chant. 

The project claims that LGB is not a political meme currency and supports Brandon’s statement that regardless of who people vote for, there is a lot that unites Americans. LGB Coin is now the official partner of Brandon Brown and his famous Camaro, car no. 68. The project has a two-year deal, subject to NASCAR’s approval, for personal endorsement, publicity events, crypto conferences, and more. 

LGB tokens are created using the ERC-20 architecture, the standards protocol for the issuance of smart contracts on the Ethereum blockchain. The total supply of LGB stands at 330 trillion tokens.