Baby Token (BABY) is a utility token based on the Ethereum blockchain's ERC-20 standard. The asset seeks to enable users to access paid jobs and reward points from various baby product manufacturers in the long term. BABY is the native token of the platform. The ticker symbol used for the token is BABY. Users of the platform can receive rewards for using the app through Baby tokens.

The aim of the asset is to provide support to millions of expectant mothers who use the app to track their pregnancy week by week, providing vital information about their body's development, healthy nutrition, and useful exercises. In short, the asset is a blockchain-based health-care platform for pregnancy tracking, shopping, and employment opportunities for expectant mothers and their families.

In addition, the website states that the token seeks to be an innovative way for modern families to earn rewards as well as get health-care services and establish a child's future.

As of April 2020, the app had over 10 million downloads worldwide, ample positive reviews in the app store and google play market, and over 250,000 daily active users. The app is available in six languages—English, Chinese, Korean, Russian, Spanish, and Portuguese—and it has over 100 million users worldwide.

Furthermore, as millions of women face a lack of job opportunities while pregnant and seek more flexible working conditions, the pregnancy tracker app seeks to provide expectant mothers a substantial daily income for writing product reviews, participating in social media communities, and watching mobile advertisements. Global brands would thereby reward users with major cryptocurrencies for location-based actions like visiting offline stores and filling out on-site surveys.

The whitepaper for the asset was released in April 2020. According to the whitepaper, the asset was developed by a Hong Kong-based company that created one of the most popular pregnancy-tracking mobile applications.

Pregnancy Tracker seeks to distribute a limited supply of 2,100,000,000 Baby Tokens to users in order to power up its blockchain-based economy and provide tangible incentives for users to contribute to the growth of its ecosystem.