eToro (EURX) aims to provide traders, from beginners to experts, a comprehensive crypto trading experience on a powerful yet user-friendly platform. As mentioned in the whitepaper, eToro is not only a trading platform but also provides several social trading features that help over 20 million users worldwide network and find top-performing crypto traders to copy with CopyTrader.

eToro has created a multi-asset investing platform based on social collaboration and investor education: a community where users can connect, share, and learn. The platform is designed with an aim to open global markets, allowing everyone to trade in a simple and transparent way. As part of a global investor community, eToro also seeks to increase its knowledge and wealth.

The platform strives to remove barriers and make online transactions accessible to everyone by making the process simpler and more transparent. The eToro platform is intuitive and easy to use. eToro also simplifies transactions by eliminating the need for people to use multiple platforms. The platform continues to expand product offerings with the goal of serving all users’ wealth management needs in one stop.

EURX is a tokenized stablecoin listed and traded on the eToroX exchange. EURX is pegged to the value of EUR on a 1:1 valuation basis, making trading EURX on eToroX the same as exchanging or trading currency EUR. A pegged cryptocurrency is a cryptographically secured digital medium of exchange whose value is tied to the value of another medium of exchange, such as gold or a country-specific currency. Cryptocurrencies invested by users on the eToro trading platform can be easily transferred to the eToro wallet at any time, enabling seamless use of digital assets.

Yoni Assia is the Chief Executive Officer (CEO) of eToro Euro and one of the platform's cofounders. Ronen Assia is also a cofounder and the Executive Director of the platform. The other team members include Shalom Berkovitz, Etoro CFO and Deputy CEO; Dr. Hedva Ber, the Global Chief Operations Officer and Deputy CEO; Avi Sela, COO; Tuval Chomut, CSO; and Nir Szmulewicz, the Chief Marketing Officer. The whitepaper was released in April 2019.