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How Cetus Protocol integrated Coinbase Pay to onboard new customers

January 9, 2024

Context

Cetus is a decentralized exchange (DEX) and concentrated liquidity protocol built on the Sui and Aptos blockchains, serving global customers. It aims to offer users liquidity and a seamless experience to trade and swap. As Sui’s official launch partner, Cetus has established itself as one of the most popular DEXes on the network by trading volume, TVL, and number of users. In order to enter the next stage of growth and enable even more people to participate in trading on its platform, Cetus was looking for an onramp solution that would let users easily exchange their fiat for crypto.

“Our focus is to deliver the best trading experience and superior liquidity efficiency to DeFi users. Our goal is to make the experience as simple as possible.” – Henry Du, Co-founder, Cetus Protocol

The challenge

Today, the act of getting crypto and starting to trade is a multi-step, cumbersome process for new users. Users need to set up a crypto wallet, buy crypto through an exchange, connect their wallet to the DEX, and start trading. Cetus knew that users needed an easier way to get started.

The solution

Cetus found the solution with Coinbase Pay, one of the few onramps that support SUI, which was integrated into their Cetus DEX and reduced the onboarding process to just a few easy steps. Users can now simply enter their payment method information into the Coinbase Pay widget integrated within the Cetus DEX web app to purchase crypto and start trading. 

Coinbase Pay is built with Coinbase’s security best practices, so traders can use it with peace of mind. Coinbase handles all KYC, fraud claims and customer support. Plus Coinbase Pay offers users low fees and industry-leading execution.

“We have a high bar for security, and the Coinbase brand gave us the confidence to try their onramp service. We believe that Coinbase’s crypto native experience also resonates with the mindsets of web3 teams. They are a trusted and robust onramp that is important to our future expansion by making it easier to onboard new users.” 

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