#### What is SocialGood? SocialGood (SG) is a unique [cryptocurrency](https://www.coinbase.com/learn/crypto-basics/what-is-cryptocurrency) that aims to make the world a better place. It operates within the SocialGood Ecosystem, a system that rewards users with SG [tokens](https://www.coinbase.com/learn/crypto-basics/what-is-a-token) for their everyday shopping activities. The more users shop, the more SG tokens they earn, and the more SocialGood, Inc. buys back SG from the market, potentially raising the price of SG. This innovative approach, known as Shopping [Mining](https://www.coinbase.com/learn/crypto-basics/what-is-mining)™, allows users to accumulate SG tokens without any additional cost. SG tokens function as a Membership Access Pass to use the SocialGood App's services, and their demand increases in proportion to the demand for the app. #### How does SocialGood work? SocialGood operates on a simple principle: the more you shop via the SocialGood App, the more SG tokens you earn. These tokens are then bought back by SocialGood, Inc., potentially raising their market value. This process, known as Shopping Mining™, allows users to earn SG tokens while shopping at over 1,800 partnered sites worldwide. The SG tokens function as a Membership Access Pass, granting users access to the app's services. As the demand for the app increases, so does the demand for SG tokens, creating a positive cycle of growth within the SocialGood Ecosystem. #### What are the potential use cases for SocialGood? SocialGood aims to democratize asset ownership by rewarding users with SG tokens for their everyday shopping activities. These tokens can be used to access the services of the SocialGood App, and as the user base grows, the value of these tokens may increase. In the future, SocialGood, Inc. intends to make SG tokens usable as a payment method at partnered retail stores, further increasing their utility. Additionally, the SocialGood Ecosystem aims to contribute to societal improvement by automatically donating a portion of its economic activities to globally contributing organizations. #### What is the history of SocialGood? SocialGood was founded in 2018 by Soichiro Takaoka, a serial entrepreneur with over 23 years of experience in the fintech field. The project is based in Japan, a country known for its widespread use of shopping reward systems and its early adoption of cryptocurrency. SocialGood, Inc. has registered 68 patents related to the Crypto Back business model and has received support from the Tokyo Metropolitan Government and the Japanese governmental organization JETRO. The project raised approximately $14.2M in VC equity funding, making it one of the largest investments to date for a Japan-based [Web3](https://help.coinbase.com/en/coinbase/getting-started/crypto-education/glossary/web3) company.