The bitcoin ecosystem is growing at an exceptionally rapid pace, and the number of consumers seeking to pay with bitcoin has grown in tandem. These customers are spending bitcoin in a significant way, driving sales and new revenue for the businesses that have opted to accept it. We’ve already written about the benefits Overstock.com has experienced since partnering with Coinbase, and today we are pleased to highlight GameTimeZone’s excellent results, as well.
Since October, GameTimeZone has been using Coinbase to accept bitcoin for game subscriptions and pre-paid codes for massive multiplayer online games, console games, and free-to-play games. In the five months since integrating with Coinbase, GameTimeZone has grown its top-line revenue 53%. Moreover, bitcoin now represents over 20% of total daily sales, and the average order size from bitcoin customers is a phenomenal 290% higher than the average order size from USD customers.
Average Order Size is 290% Greater for Bitcoin Customers
The data clearly show bitcoin is having a huge impact on customer acquisition and revenue growth, and we’re increasingly excited about the value bitcoin is bringing to merchants!
