XTRA Token (XTRA) is a decentralized primary cryptocurrency on the Tara platform. Storing personal data, reserving customer information, and exchanging and redeeming loyalty points are a part of the complicated process. Securing all data and transactions from fraudulent activities is a major concern to businesses. The Tara platform aims to simplify the challenges by introducing a blockchain-based ecosystem to tokenize loyalty programs. The platform combines loyalty reward programs with advanced blockchain technology. Tara allows various businesses to create their own applications within the network. The more a customer patronizes a brand, the more rewards the brand provides.

Tara encourages customers to continue purchasing and win rewards like fund returns and points. The sensitive rewards are tokenized or converted into secure XTRA tokens. 

Tokenization of loyalty points creates a market for secondary trading. Customers can redeem the acquired loyalty XTRA token rewards for services and products hosted by businesses on the platform. The tokenized loyalty points are tradeable and transferable on the blockchain. The Tara platform ensures transparency of the trading process while utilizing smart contracts to ensure secure and fast transactions. As its website mentions, users can participate in surveys, play mini-games, or watch videos to win XTRA as rewards besides shopping. 

XTRA functions as a BEP-20 token on the Binance Smart Chain (BSC). The platform plans to rebuild the loyalty rewards system for businesses and add more utility by converting the loyalty points to XTRA. Tara platform encourages users to hold and stake their earned XTRA tokens to generate higher revenues. Users trading loyalty points on the platform are rewarded with additional XTRA tokens. 

XTRA Token was created by KDIGITAL, a creative technology company first founded in 2019. Isman Ramadhan and Aldy Putra D are the co-founders of KDIGITAL and XTRA. The total supply of the official Tara token is 1,000,000,000,000.