Lunyr is an Ethereum-based decentralized world knowledge-based platform that rewards users with app tokens for contributing information and peer-reviewing. The platform aims to be the starting point of the internet to find reliable and accurate information. However, its long-term vision is to develop a knowledge base application programming interface (API) that developers can build a next-generation decentralized application (DApp) in artificial intelligence, virtual reality, augmented reality, and more. 

According to the whitepaper, the Lunyr API promises to significantly change existing business models and create new ones. API is a set of tools, routines, and protocols that help build a software application. 

Additionally, the platform's strategic component is the advertising system that permits the purchase of advertising of the platform using Lunyr token, LUN, a cryptographic token of the Lunyr application. The platform initially aims to concentrate on fine-tuning the system to improve accuracy, increase content, and grow readership. Ultimately, the platform intends to establish its brand worldwide as a reliable, accurate decentralized knowledge base. Further, the current crowd-sourced knowledge-base has centralization, inaccuracy, and censorship issues, but Lunyr seeks to solve all these problems. The solutions given by Lunyr are the following: 

Arnold Pham is the CEO and cofounder of Lunyr. Also, Andrew Tran and Christopher Smith are cofounders of Lunyr. The whitepaper 2.5.0 was launched in July 2017.