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When it comes to online advertising, businesses are forced to pay exorbitant amounts of money to 'middlemen' in order to reach a captive audience for their promotions. The promotions, however, often get placed among many other ads clogging up the space on crowded banners, or simply end up in someone's spam box. Businesses also have little to no guarantee that the traffic they generate on their promotions is genuine. In fact, nearly 50% of all advertising traffic is generated by bots, essentially defeating the entire purpose of advertising.

VAPE is the governance and utility token for VaporDEX, our decentralized exchange on the Avalanche network. As VaporDEX grows and evolves, VAPE will be an increasingly integral part of our DEX and ecosystem. Holding VAPE gives you access to participate in governance measures related to VaporDEX and VAPE itself — as well as giving you access to incremental value experiences that require VAPE to participate or benefit from. As VaporDEX and our ecosystem grows, VAPE will play a critical role in enabling our community to benefit from the value experiences that are available through our products, solutions, and services. With the VAPE token, we’re designing a token economy that is ideally suited to continually adapt and evolve with our macro ecosystem. VAPE’s role grows in the direction that the ecosystem grows. When you earn VAPE through one of its primary markets, it’s evidence and a celebration of you contributing value to your peer community through one or more ways. VAPE is not an incentive, it’s a reward. VAPE is not for everyone, its for anyone who adds value through our carefully designed products and value experiences.