Appcoins aims to be an open and decentralized protocol developed for app stores based on the Ethereumblockchain and smart contract. Smart contracts are regular contracts, but instead of being drafted on paper, these contracts run in the form of protocols on the blockchain. The platform aims to redesign advertising, in-app purchases, and flow of app approval. APPC is the native token of the protocol.

Appcoins aims to focus on transparency and trust which encourages many stakeholders to contribute to the development of the protocol. Appcoins seeks to integrate app stores, users, developers, and advertisers across many mobile platforms. Utilities of Appcoins aim to include:

Appcoins protocol seeks to be suited for users with no access to payment systems, low financial resources, indie developers, top developers, independent app stores, and regional app stores. 

Appcoins was founded by Paulo Trezentos and Alvaro Pinto. Trezentos acts as the CEO, whereas Pinto is the COO of the company. Other team members include Ren Tang (vp product), Carolina Marcelo (head of partnerships), and Joao Casal (head of RnD). The whitepaper was published on December 14, 2017.