As mentioned in the whitepaper, iOWN is attempting to utilize the advantages of both blockchain technology and the crowdfunding concept to develop a new blockchain-powered crowdfunding platform that connects traders with entrepreneurs. iOWN seeks to address the gaps and flaws in how investments are made and managed in today's financial systems. Entrepreneurs who want to expand their enterprises frequently need loans to finance their ambitions. Still, they virtually always run across tight procedures, financial repercussions, and limits that prevent them from achieving their objectives. iOWN aims to help people with enough money who want to trade it in successful and reliable projects but don't have the experience, knowledge, or time to do it. iOWN is thus a blockchain technology platform created to seek to address these issues and pave the path for business owners and traders to connect in the digital market and boost their chances of securing currency and making smart investments.

As mentioned on the website, iOWN is an Ethereum blockchain token that works on the ERC 223 protocol. The iOWN token is a multipurpose token used on the iOWNX platform and is accepted as a payment option by several merchants. The token seeks to allow users to engage in their favorite equity-based companies. Besides this, users can keep their tokens in the iOWN Wallet, a multi-asset wallet. Smart contracts secure their investment and agreements when users use their tokens to trade in projects. Users can participate directly in real estate and businesses using the iOWN token. 

Alexander Sayegh is the cofounder and the technology director of iOWN Token. Sayegh is a blockchain enthusiast and IT professional with a track record of developing sophisticated systems under challenging environments using various current technologies. He is a skilled professional with analytical and innovation skills. He is responsible for leading a multinational team and their tasks/deliverables, designing technology, and evaluating new technologies to see how they match particular needs.

Zina Ashour is the cofounder and the marketing director (MD) of iOWN Token. Ashour is a marketing strategist dedicated to spreading appropriate brand messages and company values. She is also an entrepreneur who creates long- and short-term business growth strategies and techniques and creative strategies.

Ashraf Al Qudah is also one of the cofounders and the business unit head of iOWN Token. He is a forward-thinking entrepreneur and influencer. He is enthusiastic about the use of emerging technologies to benefit society.