DAD aims to create a bridge between the advertising industry and the metaverse. The metaverse is a digital environment created with the help of augmented reality. According to the whitepaper of DAD, the developers believe that the metaverse can create new advertising services based on blockchain technology.

Therefore, DAD aims to change the existing centralized nature of service delivery within the Metaverse advertising space. By promoting a DAO-governed community, close interaction between the members can be ensured. Simultaneously, value delivery methods are also given heed by DAD.

DAD is the native token of the DAD platform. Advertisers can use DAD Tokens to mitigate advertising expenses. Along with this, DAD Token can be used by its community members to cast their votes or initiate proposals. The goal of the DAD Token is to provide support and value to digital assets. This way, DAD becomes a mode of transaction that borders cannot restrict.

Today, most advertisers often face difficulties in launching large-scale advertising campaigns because of restrictions regarding blockchain applications. This is why expenditure on advertising does not get enough attention in the blockchain and cryptocurrency space. DAD seeks to change this situation with the help of its community, which promotes information-based decisions. Thus, the developers attempt to amplify the effects of advertising.

Moreover, the DAD platform also ensures large-scale advertising campaigns for advertisers. As a result, close interaction between the viewers and the advertisers can be achieved. DAD aims to create an interactive community where participation helps users receive DAD tokens.

Therefore, the DAD platform allows advertisers to generate more DAD Tokens through task orientation. DAD aims to create a blockchain-based alliance similar to a DAO. The goal of DAD is to use virtual reality and create advertising methods that are suitable for the Metaverse space.

The whitepaper of DAD was released in November of 2021.