Wissel OKB OKB om naar Permission Coin ASK

OKEx, the 2nd most popular cryptocurrency exchange by trading volume, launched its platform token ‘OKB‘ today with 10 trading pairs. On its official support page, OKEx describes OKB is a global utility token issued by the OK Blockchain Foundation. The total available supply of OKB will be one billion tokens (1,000,000,000), with a distribution model that allocates 60% of the supply will be given out to OKEx customers for community building and during marketing campaigns. According to OKEx, the company had officially issued OKB on ERC20 protocol earlier this month. The company denied ICO (initial coin offering) and public fundraising. Reportedly the company had stated that it would be soon shifting the token to its official OK chain and subsequently it will be applied not only on OKEx’s platform but also on other related projects. There will be in total 1 billion tokens supplied globally out of which 600 million coins will be distributed to OKEx customers for community building and marketing campaigns. Rest will be locked up for a period of 1 year to 3 years. According to OKEx, the company had officially issued OKB on ERC20 protocol earlier this month. The company denied ICO (initial coin offering) and public fundraising. Reportedly the company had stated that it would be soon shifting the token to its official OK chain and subsequently it will be applied not only on OKEx’s platform but also on other related projects. There will be in total 1 billion tokens supplied globally out of which 600 million coins will be distributed to OKEx customers for community building and marketing campaigns. Rest will be locked up for a period of 1 year to 3 years.

“ASK” is the currency for permission. Its primary use case is to power a global digital ad system built on permissioned data and opt-in engagement. The project aims to offer an antidote to some of the most significant problems of Web 2.0 - surveillance capitalism, data exploitation and interruptive marketing - by enabling users to securely grant permission and monetize their data across the web, while providing an enterprise solution for marketers seeking better return on their ad spend. Global privacy regulations, ad blockers, and dramatic changes in ad tech are forcing a new advertising model based on consent. By enabling marketers to build opt-in audiences and ask permission for engagement, and by ensuring users are rewarded for the data they volunteer to share, Permission sees ASK as foundational to helping tech platforms and marketers compete in Web 3.0. Currently, users earn ASK by securely sharing their data and opting in to receive relevant ads and content. The experience is delivered primarily through declared data-sharing activities and engaging with video ads on Permission.io. Advertisers can also deploy ASK as an incentive mechanism on their own digital channels, driving loyalty and personalized ad campaigns. Additionally, the ability to earn and spend ASK via merchants on the Shopify platform is in the pipeline, with other major eCommerce platforms to follow. The project’s other goals include deeper development of its proprietary technology, “Data Algebra,” for which it has been awarded 9 patents. The breakthrough technology can liquify data currently stored in silos and applications, making it possible for individuals to aggregate and monetize their full data set and for companies to gain permissioned visibility over the most comprehensive data sets possible.