Uptrennd (1UP) is a new-era social media platform that is built with the sole purpose of empowering the people. According to the whitepaper, Uptrennd is built on four pillars: freedom of speech, data security, equal opportunity, and wealth distribution. Users' personal information is not sold without the user's permission on Uptrennd, and the user can earn 80% of all advertising revenue produced on the platform with other members. The platform means to be a movement to transfer the wealth and power from the corporations back to the people. Bloggers, photographers, videographers, musicians, podcasters, selfie enthusiasts, and other content creators may monetize and thrive through their posts and passions using the platform.

In addition, members are rewarded every time their post or comment is upvoted with at least one point. The higher a member's level is, the more rewards they can receive. At level one, members receive one token per upvote. A downvote mechanism is added to prevent "upvote spam," allowing members of the Uptrennd community to self-regulate content.

Uptrennd aims to redefine the sharing economy with a paradigm that allows others to spend on people and their content. When one person shares another person's post, and it gets upvoted on their feed, both the involved people are to split the profit 50/50. Users may earn points through monthly and weekly contests on the platform. Users may also earn points by logging on to the platform, performing an action, and receiving points.

As stated in the whitepaper, there is no suitable "one-stop-shop" for cryptocurrency news, education, and resources. Thus, from absolute beginners to those wishing to increase their expertise substantially, Uptrennd aims to fill that need. Uptrennd intends to bring the entire crypto industry together in one place.

Furthermore, the platform seeks to have a general marketplace and a customer store. There, members can trade goods and services with their earned points on the platform. Users can also create a community for 100 points.

The native token of the platform is 1UP. The token 1UP was launched on January 1, 2019. Users can exchange their points and earn 1UP tokens. On Uptrennd, tokens purchased on exchanges can be deposited and converted into points at a 1:1 ratio.