RED TOKEN is an initiative by FIDA, Inc. and TOKYO ESPORTS GATE, Inc. that strives to promote the development of exceptional entertainment content in Japan and globally. The project seeks to energize fan communities through token incentives, thereby facilitating the continuous evolution of entertainment content. The project is closely linked with one of Japan's largest e-sports amusement and event facilities, "RED° TOKYO TOWER," which serves as a hub for showcasing a variety of entertainment content daily. The RED TOKEN project intends to enhance the fan experience and their engagement with entertainment content, thereby contributing to the growth of the entertainment industry.

RED TOKEN operates by providing solutions to content providers and fan communities. It assists content providers in issuing community participation proof NFTs and managing their communities. It also supports the design of ticket NFTs for use at various physical events, including partner facilities like RED° TOKYO TOWER. Furthermore, RED TOKEN aids content providers in tasks such as NFT ownership verification, required when selling exclusive products to NFT holders. The project also designs incentive structures to reward users for introducing content to others and bringing in new users. It intends to use a common fan token among content providers to facilitate transactions and maintain a stable ecosystem, thereby enhancing fan engagement and content growth.

RED TOKEN has several potential use cases. It can be used as a reward for fans who contribute to content growth through community development activities and referrals. Depending on the number of tokens a fan holds, they may be eligible to acquire exclusive products or participate in the fan community. The token can also be used to pay for content services, thereby supporting the operations of the content provider. Additionally, the token can be used for regular day-to-day payments, including discounted content purchases. It also has a voting function, allowing fans to vote for their favorite characters, decide the direction of content, and vote on new product development.

The RED TOKEN project was initiated by FIDA, Inc. and TOKYO ESPORTS GATE, Inc. with the goal of supporting the growth of high-quality entertainment content in Japan and worldwide. The project is associated with "RED° TOKYO TOWER," one of Japan's largest e-sports amusement and event facilities, which serves as a venue for showcasing a variety of entertainment content. The project has identified several issues with the current fan community situation and aims to address these through the use of token incentives. The project is currently working on partnerships with large content/IPs and aims to increase awareness and usage of the tokens.