BunnyToken (BUNNY) is a project driven by the adult industry that seeks to provide a reliable and secure payment option to all businesses associated with the industry. The project aims to ensure privacy and minimize transaction rejections and envisions the adult market using a single unified token, BUNNY, for all transactions. Through its platform, also called the BunnyToken, the project seeks to facilitate the transfer of BUNNY between acquirers and merchants. The platform states that by utilizing BunnyToken (BUNNY), the payments for the entertainment industry can seek to be secure, reliable, and anonymous.

According to the whitepaper, using traditional payment methods for an adult content industry is highly influenced by security and anonymity when the access is at the click of a button. With the launch of BUNNY, the project seeks to create an ecosystem for a wide range of adult companies and consumers to have access to an effective, secure, and easily accessible payment network built on blockchain catering to both the business and the consumer.

The platform aims to safeguard users’ transaction accounts by implementing multifactor authentication, which combines email, SMS, and Google authenticator. Further, the electronic payment mechanism and the distribution channel function through the BunnyToken wallet via a BunnyToken fundraising page. BunnyToken operates similarly to any other online payment option, with an easy interface and a customizable payment page. The platform seeks to ensure anonymity so the transactions cannot be traced back to the buyer.

Represented by BUNNY, the BunnyToken is an ERC20 standard, Ethereum-based token. The token seeks to establish a transaction mechanism between vendors and purchasers via crypto exchanges, as well as between individuals in the adult sector.

The BunnyToken project was cofounded by Alexander Maslov (CEO), Vasilisa Yakubo (COO), and Andrei Kazarin (CTO). According to the whitepaper’s roadmap, the platform launched with a token presale in January 2018.

The platform reports a total supply of 1,000,000,000 BUNNY tokens.