AdEx, also known as Ambire, is a web3 marketing platform that utilizes blockchain and programmatic advertising to enhance digital advertising. Established in 2017, AdEx has transitioned from a decentralized ad exchange into a full-fledged advertising protocol. It functions as a Demand-Side Platform, enabling advertisers to acquire traffic, conduct real-time bidding, and utilize programmatic technology. AdEx also maintains direct partnerships with premium publishers, facilitating interactions between publishers, advertisers, and end users. The platform's native utility token, ADX, plays a key role in rewards, governance, payment, and staking within the AdEx ecosystem.

AdEx operates by utilizing its native token, ADX, for various functions within its ecosystem. The token encourages validator uptime, ensuring smooth advertising campaigns. The more tokens staked, the stronger the validator network becomes. ADX token holders can stake their tokens to receive compensation and participate in governance decisions. Additionally, advertisers use ADX for campaign payments, enjoying reduced fees compared to other payment options. AdEx also uses blockchain technology to process billions of micropayments, making it a robust platform for digital advertising.

AdEx seeks to enhance digital advertising by providing a platform where Web3 advertisers can access a market of potential crypto users. It allows advertisers to acquire traffic, conduct real-time bidding, and leverage programmatic technology. AdEx also maintains direct partnerships with premium publishers, facilitating all interactions between publishers, advertisers, and end users. Furthermore, ADX token holders can stake their tokens to receive compensation and participate in governance decisions, making it a versatile tool within the AdEx ecosystem.

AdEx was created in 2017 by Ivo Georgiev and Dimo Stoyanov, entrepreneurs with a track record. The duo is also behind the media streaming platform Stremio, which has a large user base worldwide. AdEx started as a decentralized ad exchange and has since evolved into a full advertising protocol with a substantial number of registered users. In 2020, the team performed a token upgrade that allowed for an additional quantity of tokens to be minted. Today, a team of professionals works on the AdEx advertising platform and the company’s self-custodial wallet, Ambire Wallet.