Swapp Protocol is a community-driven DeFi protocol built on the Ethereum blockchain. The Swapp Protocol aims to establish an autonomous data monetization platform by eliminating the tech giant intermediaries, who generate income for themselves by selling the private data of online users. The platform empowers online users to capture, own, and control their first-party data.

According to its whitepaper, an average person spends over seven hours online every day. The behavioral data of such persons is tracked and sold to advertisers who target them. In this process, these advertisers and other tech giant intermediaries earn billions, while the normal users do not earn a penny. Swapp Protocol plans to democratize the data industry and empower consumers to get paid for their online data.

The Swapp Data App allows users to participate in the data monetization side of the Swapp Protocol. Users can select the data they intend to sell through the Swapp Data App on their phone. Users need grant permission to the app for anonymous data sharing enables them (users) to get rewarded in the form of a SWAPP token.), the native coin of the platform. The shared data is segmented and purchased by advertisers. Moreover, users can also select the personal data points they intend to keep private.

Swapp ID is a permissionless, decentralized digital identity and cross-chain wallet for users to create a unified digital ID. The digital ID enables users to verify their identity and stay anonymous while connecting to different GameFi and DeFi platforms. Hence, the Swapp ID aims to control privacy and security over users' digital assets. Swapp Wallets are recoverable and unified wallets that allow users to combine all digital assets and store them on their devices.

The SWAPP token was launched in 2021 by Tural Bayev, the founder and CEO of Swapp Protocol. Tural is a passionate entrepreneur and has mentored several start-ups. Dmitriy Azarenko is the co-founder and head of the production team. He is a strategic entrepreneur and has expertise in launching and operating software start-ups. The maximum token supply of SWAPP is 776,000,000.