Converti Chirpley CHRP in SwissBorg BORG

Introduction Chirpley is the world’s first automated, peer-to-peer, all-in-one influencer marketplace specifically focussed on nano and micro influencers. Chirpley will provide marketers with the freedom to act fast and effectively, thanks to the possibility of a 1-click marketing bomb. Product Chirpley is an independent and fully decentralized marketplace to match brands and businesses with nano (1–5k followers) and micro-influencers (5–50k followers). Brands have been slow to realize that targeting smaller influencers is more lucrative, as their engagement level is almost 600% higher than for big influencers—Chirpley allows exactly this by giving both brands and influencers free access to its platform to connect. Problem For brands and businesses, running influencer campaigns manually is extremely time-consuming and inefficient. Furthermore, it is difficult for brands and businesses to understand how much they should pay influencers to promote their products and services. For nano and micro-influencers, way less opportunities exist than for big and well-known influencers. Further, smaller influencers often get compensated in companies’ goods and services, rather than cash. Solution Chirpley is the world’s first decentralized peer-to-peer influencer marketplace. A decentralized ecosystem powered by artificial intelligence and machine learning, which matches nano and micro-influencers with brands. Chirpley’s algorithm then calculates a fair price for a range of services from tweets, retweets, likes, video posts, etc. based on an influencer’s amount of impressions and engagement. This automated setup allows brands to leverage many smaller influencers easily and effortlessly with complete cost transparency, while creating earning opportunities for the influencers at the same time. Chirpley gives social media users the unique opportunity to monetize their social influence in an easy and transparent way by sharing content with their friends and followers.

What is SwissBorg? SwissBorg’s flagship product is an all-encompassing crypto management app for retail users. It enables them to on & off ramp, exchange crypto and fiat, earn yield, buy bundles of crypto and access its launchpad investment opportunities. SwissBorg started in the ICO era of 2017 and has over 1 million registered users as of 2024. The app’s products range from on/off ramp, CEX & DEX aggregator (MEX), staking and other passive income opportunities (Earn), cryptocurrency bundles (Thematics), and a launchpad & one-time opportunities (Alpha Early Deals) and more. SwissBorg users are also entitled to airdrops if they happen as it’s one the few centralised entities redistributing them directly to their users. What is BORG? BORG is essential to the SwissBorg experience as it unlocks additional utilities in the app. The more BORG users hold in the app, the more benefits they can unlock either through Premium Tiers or ad-hoc campaigns. Benefits include lower exchange fees, higher allocation in launchpads, higher yield on Earn strategies and increased voting power in referendums proposed by SwissBorg. When was SwissBorg Founded? The project was launched in Switzerland in 2017 and the ICO lasted from Dec 7th, 2017 to January 10th, 2018 where $50 million was raised to kickstart the project. In Q1 2023 SwissBorg performed a Series A, where 16,660 big and small individual investors raised a total of over 21 million Swiss Francs (CHF).