WIVA is a Decentralized Autonomous Organization (DAO) that aims to revolutionize the wine industry. The organization's goal is to be the leading wine trading and financing platform. The platform creates an ecosystem of DeFi applications for the wine industry using NFTs. Every NFT is 100% backed by wine. The platform aims to create a borderless, secure, and fluid wine market.

As per the whitepaper, wine has consistently outperformed many other asset classes, but complex processes hamper trading, and it can only be traded by experts who block liquidity. The platform uses a blockchain to streamline these processes, creating a more transparent and efficient wine ecosystem that encourages trade but protects origin. The platform aims to create non-fungible tokens (NFTs) backed by bottles and investment-grade premium wines that can be traded cost-effectively.

WIVA is the governance and utility token for the entire WiV protocol and ecosystem. WIV is a technology organization constructing a Web3 real-world asset ecosystem built around wine as an investment asset. Aside from being the governance token, WIVA also acts as a utility and currency for the wine ecosystem of the future. Once the team develops its own wine marketplace, WIVA and WIVX are the chosen means of exchange for wine assets. By holding WIVA and spending WIVX, customers are able to receive discounts on wine assets from the market price.

WIVA is the foundation for the WiV ecosystem, seeking to create a new, inclusive, and borderless economy for physical assets in a digital world. In short, the platform seeks to offer more financial stability, less time on bureaucracy, and a way for the world to appreciate the knowledge, experience, and skill of winegrowers worldwide. The platform aims to harness the future of wine production and turn it into an insurable, borrowable financial asset that fills the financing gap.

As per the whitepaper, Tommy Nordam Jensen is the CEO and founder of the WiV platform. Hakon Harberg is the platform's COO, founder, and serial entrepreneur. The team overall has decades of experience as founders, advisors, and top executives in technology and finance.