Kineko is a fully licensed betting and bookmaking platform with the integration of the DeFi protocol. Kineko's long-term vision is to make the bookmaking part of the platform fully decentralized, thus empowering users to govern and own the protocol. 

According to the whitepaper, one of the platform's key components is that it seeks to offer liquidity to all markets, specifically in sports and esports. Liquidity is the easy conversion of an asset into traditional currency without impacting the market price. Moreover, it aims to allow its users to earn Kineko tokens by staking their assets. In addition to that, the platform plans to distribute the total tokens among the DAO, developers, and the community. Moreover, its majority of tokens aim to be offered to the community as rewards in the staking protocol. 

And the last component is the Kineko DAO, which governs the platform. A DAO (decentralized autonomous organization) is an organization that developers create to automate decisions and transactions. 

The KKO is the native token of Kineko. The platform seeks to reward KKO coins to users for participating in the Kineko ecosystem. Besides, the platform seeks to offer KKO tokens as rewards to its users for participating in the liquidity pools. These rewards are transferable to bookmakers, which seek to offer real rewards to liquidity providers.

Moreover, the platform intends to allow token holders to govern the protocol. This aims to allow token holders to take part in major decisions on protocol parameters, splitting rewards, and many more adhering to the DeFi practices. Moreover, the coin owners can earn rewards from protocol revenue for contributing to the governance practices.

The Kineko platform was launched in the second quarter of 2021.