Berry (BERRY) is a cryptocurrency that powers the Berry Store, a platform that caters to the expanding Hallyu (Korean Wave) culture and the growing K-pop fandom. The Berry Store 4.0 dApp offers a unique platform where fans can engage with their favorite celebrities in various ways. The Berry token serves as the in-app currency, used across all Berry Store content. The platform seeks to satisfy the needs of all participants, including celebrities, fans, marketers, and the general public, by leveraging blockchain technology for transparent transactions.

Berry operates on the ERC-20 and BEP-20 standards, providing an environment for transactions. The Berry token is used within the Berry Store for various activities such as auctions of celebrities' cherished items, acquiring concert tickets with NFT benefits, and participating in events. The Berry Store also incorporates a transparent donation system, where donations are made to charity organizations using the Berry token. The platform aims to facilitate users' trading activities by offering a transparent and engaging environment.

Berry has a wide range of potential use cases, primarily centered around the entertainment industry. It can be used in the Berry Auction, an online marketplace where fans can bid on celebrities' cherished items and talents. Concert tickets, a significant revenue source in the K-pop industry, can also be acquired using Berry. Additionally, the Berry event offers a variety of K-pop merchandise, providing fans with a unique and engaging experience. The platform also seeks to foster a culture of donation, with Berry tokens being used to make contributions to charity organizations.

Berry was founded by Han Hoju, who previously worked as the director of Pico Co. Ltd. and CEO of Saenal Planning Co. Ltd. Juno Lee, an original member of Seo Taiji and Boys, a popular K-pop boy band group from the 90s, serves as the vice president of BerryStore. The Berry project was launched with the intention of incorporating the expansion of Hallyu culture and the strong formation of K-pop fandom into a new platform. The Berry token has a maximum supply of 10,000,000,000 tokens, with a large portion already in circulation.