KOK is a decentralized digital content platform that aims to establish an equitable, open, and transparent ecosystem. It seeks to create an environment where creators can receive fair compensation for their work and consumers can access a wide variety of content. The KOK token is the primary currency within the KOK ecosystem and is utilized for payment, ownership, distribution, and compensation of content. The KOK Foundation, the entity behind KOK, is working towards innovating the existing business model by integrating the global content industry with blockchain technology.

KOK functions as a decentralized self-governing autonomous organization (DAO), where token holders have the ability to determine royalty percentages, commission rates, rate content, crowdfund, generate derivatives, and allocate network resources. The platform is designed to address the issues caused by centralized platforms, such as curation monopoly and high fees. KOK also introduces a unique token economy with four constituents: content providers, service providers, service facilitators, and users and creators. Each constituent voluntarily contributes individual resources and accordingly receives compensation or pays usage fees.

KOK has a broad range of potential use cases, especially in the digital content industry. Content providers have the ability to publish all or part of their content as Non-Fungible Tokens (NFTs), and when a user consumes this content, the provider receives compensation. Users can also become curators by reviewing, recommending, and sharing content, and by providing personal activity data to the platform. KOK NFTs can be issued by any legitimate copyright holder, and various types of content such as videos and items can be NFTized. This extends the usability of NFTs from online to offline, for example, concert tickets.

The KOK Foundation, the organization behind KOK, was established with the mission of becoming the "Keystone of Opportunity and Knowledge." The foundation is working towards improving the distorted systems of the traditional digital media content industry and creating a platform where the media industry can co-develop in both qualitative and quantitative aspects. The KOK token was designed as an optimized token economy tailored to the characteristics of digital content. The foundation has also collaborated with notable content creators and distributors globally, focusing on globally trending content.