Gather (GTH) is a platform that aims to allow creators to generate revenue from their content without relying on advertisements. Instead, the whitepaper maintains that the platform seeks to allow its users to pool the processing powers of their web and app visitors. Subsequently, owners can use this computational power to mine cryptocurrencies and generate additional income.

Generally speaking, the revenue-from-ad approach is deemed intrusive and can harm the user experience, leading to higher bounce and dropout rates on websites. As a result, websites that grow overly reliant on advertising may experience a drop in traffic and sales.

Essentially, as the market expands, the cloud-computing cost rises since only a few corporations provide these services. Further, computer jobs and data are controlled and dependent on these centralized entities, resulting in a single point of failure.

Cryptocurrency mining necessitates enormous computational power and expensive data-processing facilities, all of which consume massive quantities of electricity. Also, this architecture is vulnerable to a hostile threat known as "cryptojacking" or hijacking a computer to mine cryptocurrencies without users' approval.

To address the issues, Gather aims to develop a state-of-the-art three-layer ecosystem:

GTH is the native token of the ecosystem. The currency aims to encourage stakeholders to generate revenue by supplying processing power for the hardware layer and maintaining the health of the application layer. Also, the GTH token acts as the governance token by allowing token holders to vote on the future of Gather. Moreover, token holders can receive passive income by staking GTHs and functioning as nodes in the Gather network.

Raghav Reggie Jerath, Farrukh Shaikh, and Udit Sharma cofounded Gather.

Jerath is the company's CEO and a serial entrepreneur, a leadership and management expert, and a chartered manager.

Shaikh, the CFO, is a seasoned investment and financial specialist who has previously worked for some of the industry's best.

Sharma is Gather's COO and has vast startup expertise, ranging from being a founder of a solar energy-related initiative to startups in the logistics, technology, and FMCG industries.

Jerath, Shaikh, Sharma, Steven Young, Ashesh Koul, and Ayhan Gungor coauthored the whitepaper.