Incube Chain (ICB) is a decentralized network that seeks to establish a product placement ecosystem. It aims to bridge the gap between brands embedded in media content and media participants. The Incube platform is designed to cater to the needs of both brand advertisers and viewers. It provides a platform for brand companies to optimize the impact of their sponsored products, while viewers can consume media and access product information simultaneously. Incube Chain collects and manages a vast amount of data from media, making these trillions of data points available to search engines.

Incube Chain functions through a multi-layered ecosystem that comprises Incube Partners, Blockchain & Data, and APIs services layers. These layers are designed to enhance the integrity and irreversibility of information, linking participants, viewers, and advertisers in a seamless platform. The Incube Partner is a central module that generates information for all participants. It enables advertisers to showcase third-party products through ST-Ream advertisements and allows coordinators and viewers to register product information for each frame in content. The ST-Ream can be utilized on various platforms, enabling users to directly access the purchase link of a product while viewing content.

Incube Chain has a broad range of potential use cases, especially in the media industry. It can be utilized to amplify the advertising effect of sponsored products, providing brand companies with a platform to showcase their products to a larger audience. For viewers, it provides a unique method to consume media and access product information simultaneously. The Incube platform also functions as a data provider, collecting, processing, verifying, and managing embedded product data from media content and making this data available to search engines. This can be particularly beneficial for internet searches related to embedded content such as music, places, and products.

Incube Chain was developed with the aim of establishing a product placement ecosystem that connects embedded brands and media participants. It was designed to collect trillions of data from media and make this data available to search engines. Over time, Incube Chain has expanded to include a product placement data platform, Tingle, with over 10 million product data and brands. It has also developed the ST-Ream, a tool that can be utilized on various platforms to play media in different formats and provide direct access to product purchase links. The Incube Chain ecosystem continues to evolve, striving to enhance the integrity and irreversibility of information through its multi-layered structure.