Once an asset meets our business criteria and we choose to move forward with a due diligence review, we conduct a review without assistance from project teams. If we need additional information in order to complete our review or have updates to share, we will reach out to those teams.

With thousands of live assets today, we prioritize reviews of assets by aiming to meet consumer demand while supporting a growing industry.  

• Business Criteria: We prioritize reviews of assets based on set business criteria such as demand (i.e. trading volume, market cap), traction of token/application (i.e. token holders), & anticipated liquidity. We also perform additional business assessments regarding quantitative and qualitative signals such as social media sentiment and behavior, history of key project contributors, and information about how tokens are distributed.

• Pre-Launch assets: As project teams continue to issue new tokens, our team strives to stay current in this evolving landscape by supporting asset launches with trading support on day one. Evaluating assets ahead of launch is unique, and we have a separate set of business criteria to decide which projects we’ll consider for a pre-launch review.

• Technical considerations: We are currently equipped to support several token types without substantial integration efforts. Native blockchains and other asset types require additional resources to support, which impacts our ability to prioritize certain assets.

Our due diligence review includes technical security, compliance, and legal components. 

• Technical security: We evaluate a token’s custody risks, and the security controls project teams implement to protect users. To do so, we consider risks related to the token contract code, and how Coinbase can ensure protection of its users and ownership of assets. This article sheds more insight into how our team reviews new blockchains, and this article describes what we review for ERC-20s.

• Compliance: In addition to ensuring that we’re abiding by certain regulations such as OFAC and Money Laundering / Terrorist Financing laws, we also seek to exclude digital assets from platform support where the asset is known or likely to defraud or harm consumers. 

• Legal: Our legal review team analyzes potential assets under applicable securities laws, including U.S. securities laws as regulated by the SEC.

Once an asset has passed reviews, it is then evaluated by our Digital Asset Support Group (DASG), a group of leaders and executives within the company, to determine whether an asset should be supported on Coinbase.

Listing assets on Coinbase is free, and always has been. We don’t charge listing or application fees to asset issuers. Unlike many exchanges, we also don’t charge prerequisite asset marketing fees or require issuers to adopt Coinbase’s other services.

Once an asset is listed on Coinbase, asset issuers have the at-will opportunity to launch campaigns to educate users about their asset. Coinbase takes a small fee for facilitating these campaigns, but whether or not a Learning Rewards campaign is expected has no impact on the asset’s probability of being approved by our listing process. 

If you’d like to learn more about our Learning Rewards program, you can reach out to protocol-sales@coinbase.com

You can see our supported assets here, and supported markets here.

As we follow the regulatory requirements unique to each region, assets may not be supported in all jurisdictions where Coinbase operates. We will make the asset available in those regions as we receive the appropriate approvals to do so.

Please reach out to listings-support@coinbase.com as soon as possible. Support of v2’s for assets that are listed on Coinbase is not guaranteed. The new token will undergo our due diligence and business criteria process, as we determine whether we’ll be able to support the new asset.

Support of the new asset does not imply that Coinbase will facilitate the swap on behalf of users. For the majority of migrations that occur on Coinbase listed assets, users are recommended to migrate via self-custody.