Milc Platform (MLT) is an Ethereum-based blockchain platform that aims to provide an open marketplace to professional and nonprofessional content providers and buyers that incorporates broadcast, blockchain, and AI technology.

Information and entertainment unite the world. The content market stakeholders like creators, buyers, and distributors still operate in offline regional environments rendering networking, discovering, negotiating deals, and transacting commercials slow and inefficient ordeals that unnecessarily raise costs 30%–50%, if not more. The world of content trading is ripe for disruption to become faster, fairer, more profitable, and transparent for all participants. According to its whitepaper, the MILC Platform aims to solve four fundamentally important challenges of the global media industry: (1) global availability of all video content, (2) discovery process for buyers, (3) complex licensing for the entire industry, and (4) early feedback from its audience.

Further, the protocol seeks to build a bridge between the audience and the content stakeholders. This connection will allow the audience to directly impact and receive benefits from the creation and distribution of quality new content.

Furthermore, Media Licensing Token (MLT) is the native token of the MILC Platform. MLT is an ERC-20 token. The leading utility behind the MLT token is removing the need to work through complicated and time-consuming licensing procedures. It aims to represent a one-click resolution, including contract signature, endorsement, and payment. The MLT token aims to develop into a payment method accepted in the media world that allows quick and easy transactions and possibly adjusts for currency differences. Moreover, the MLT tokens seek to serve the following additional utilities:

Hendrik Hey is the founder of Milc Platform with 18 other team members. The maximum total supply of the MLT is capped at 200 million.