The platform’s founders believed that mobile games are not restricted by the limitations of space and time and can be enjoyed through internet-accessible smartphones. However, there are some hindrances that both users and developers face. The game users face issues related to ownership of in-game digital assets and unfair practices due to the centralization of games. On the other hand, game developers face issues related to the expensive nature of blockchain technology, making it hard to enter the space for small and medium-sized game developers.

With the implementation of blockchain technology, the platform on-chains the leader boards, challenges, and achievements of games that did not appeal to the users with centralized game servers to provide trusted and fair game competition and offer value to the player's gameplay. The unique digital assets of the game are recorded on the public blockchain user's walletinstead of being located on centralized servers. The users can now ensure secure trading with others and get true ownership of the digital assets. The platform aims to provide the game developers with a rational and mutually beneficial blockchain store platform. The game developers here can leverage the benefits of good settlement-free and rapid solutions that apply blockchain technology into games.

ITAM is the platform's official cryptocurrency with different functions.The ITAM tokencan be utilized in many instances like the token can be used as in-app purchases in the ITAM store, trading of unique digital assets (NFT), fee for leasing ITAM NFT, rewards for participation on the platform and events, and settlement for game developers. The platform also aims to provide the rights to ITAM holders where the user access the power to vote in the community, NFT pre-sales, and future pre-purchase games.

The official whitepaperof ITAM was launched in 2019. The team of ITAM games is led by Asung Gill, CEO of the platform, Ha-Seop Jeong, Executive Vice President, Byeong-Su Kim, Game Department Director, Ho-Seok Yang, CSO, Dongjun Kwon, CTO, Damian Byeon, CCO, and Kyeong-Seok Oh, CMO.