Adshares (ADS) is a decentralized advertising protocol that strives to provide a blockchain-based solution to the ad tech industry. It is a self-contained ecosystem with interconnected components, the main ones being the blockchain and the protocol. The ADS coin serves as the digital advertising settlement for high-volume ad transactions across various platforms. The Adshares blockchain, based on dPoS consensus, is designed with the intention of being more efficient than PoW chains. It has the capacity to handle transactions from the entire programmatic advertising market. The ADS coin also has a practical value in enhancing the transparency of the ad-buying value chain.

Adshares operates on a proprietary blockchain that facilitates direct payment deals between publishers and advertisers, eliminating the need for intermediaries. This system aims to enhance the benefits for publishers and advertisers. The Adshares protocol enables advertisers to manage all their digital advertising from one place, helping creators and publishers monetize their space in various platforms. The Adshares community can also benefit from a staking system where ADS native holders are compensated from the part of the fees of each ad transaction made on the Adshares protocol.

Adshares strives to be a global web3 advertising standard, available to any media, websites, metaverses, games, VR/AR, and mobile apps. It seeks to create infrastructure for decentralized advertising and provide software to marketers, advertisers, agencies, media companies, and the ad tech in general. The implementation of the Adshares blockchain and software tools are highly scalable for the entire advertising market and may function as the default marketing planning solution for any companies, metaverses, and P2E blockchain games.

Adshares was founded by a team of passionate programmers, entrepreneurs, and decentralization enthusiasts. The idea of using blockchain to serve the ad tech industry emerged in 2016. Since then, the Adshares blockchain and protocol have been up and running, serving more than two thousand advertisers and hundreds of publishers. The company has created a complete “sandbox ecosystem” from the blockchain level, through software to prototype ad servers. Adshares intends to implement a DAO, providing ADS coin holders the opportunity to vote on proposals and decisions of the platform development.