Cheelee (CHEEL) is a GameFi short video platform that was launched in February 2023 by NUTSon. It operates on an Attention Economy approach, allowing users to receive compensation while engaging with the platform. Cheelee aims to break down barriers to cryptocurrency mass adoption by providing a user-friendly platform that is accessible to a global audience of 4.6 billion social media users. The platform is available for download from the App Store and Google Play. Upon registration, users are given Starting NFT-glasses, which can be used to increase rewards through a set of gaming tools. Cheelee's primary mission is to provide users with the opportunity to receive compensation for their time spent on social networks. The platform utilizes blockchain technology and introduces the CHEEL and LEE tokens, which have various utilities on the platform.

Cheelee operates by rewarding users for their attention and engagement on the platform. Users watch videos and receive rewards in the form of CHEEL and LEE tokens. The CHEEL token is a governance token used for leveling up NFT glasses levels and voting on new features in the application. The LEE token is a utility token used for all payments within the app, including upgrading, charging, and minting NFT glasses, as well as for donations and promoting content on the platform. The rate at which LEE accrues for watching content is algorithmically determined by the quantity of tokens mined. Cheelee also implements mechanisms such as BuyBack, Make supply, and Token burning to manage demand, ensure supply, and adjust prices.

Cheelee offers a unique use case in the realm of social media and GameFi. It allows users to receive compensation while watching videos, thereby providing value for their time and attention. Users can also increase their rewards by acquiring rarer NFTs and using a set of gaming tools. The CHEEL and LEE tokens can be used within the platform for various purposes, including upgrading NFT glasses, voting on new features, promoting content, and making donations. Cheelee also allows users to acquire NFTs with fiat currency, making it a potential gateway for mass adoption of cryptocurrencies.

Cheelee was launched in February 2023 by NUTSon, a company led by Ruslan Sharov, Roman Alekseev, and Yuriy Kardonov. Ruslan Sharov, the Founder and CEO, brings a wealth of experience in technology and blockchain, while Roman Alekseev, Co-Founder of NUTSon and Cheelee, is a venture capitalist with a substantial investment portfolio. Yuriy Kardonov, CPO and Co-Founder, is a seasoned professional with a passion for creating exceptional user experiences. The platform was developed with the mission of providing everyone with the opportunity to receive compensation for their time spent on social networks. As of June 2023, there are 262,591,215 CHEEL tokens in active circulation.