Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain. It aims to transform the current digital advertising model by creating a system where users, advertisers, and publishers are fairly compensated for their participation. BAT serves as the unit of exchange in this ecosystem, with the goal of rewarding users for their attention while offering advertisers more effective ad engagement. This system operates through the Brave Browser, where users can view privacy-preserving ads and potentially earn BAT tokens in return. Advertisers use BAT to deliver targeted ads, aiming to reduce ad fraud and improve engagement rates.

BAT functions within the Brave Browser, allowing users to opt-in to view privacy-focused ads in exchange for BAT tokens. Advertisers fund their campaigns using BAT, and the majority of this budget—approximately 70%—is distributed to users as rewards. A smaller portion goes to advertisers and the Brave platform itself. This approach seeks to eliminate the middlemen typically found in traditional digital advertising, thereby reducing costs and increasing efficiency. The BAT system tracks user engagement using Zero-Knowledge Proof (ZKP) protocols to ensure privacy while accurately compensating publishers and content creators.

BAT is designed to enhance the digital advertising industry by fostering a more transparent and efficient ecosystem for users, advertisers, and publishers. Users can earn BAT tokens for engaging with ads, creating a new form of attention economy. Advertisers can utilize BAT to fund ad campaigns, potentially improving engagement and minimizing losses from ad fraud. Publishers benefit from a fairer revenue distribution model. Beyond the Brave Browser, BAT has the potential to be integrated into other browsers, messaging apps, and digital platforms, broadening its utility in the web3 advertising space.

Basic Attention Token was launched in 2017 following a successful initial coin offering (ICO). The project was founded by Brendan Eich and Brian Bondy, both with extensive backgrounds in the internet software industry. Eich, the CEO of Brave Software, Inc., is known for inventing JavaScript and co-founding Mozilla and Firefox. Bondy, the CTO of Brave and BAT, previously held engineering roles at Mozilla, Corel Corporation, and Khan Academy. BAT's attention-based advertising model was rolled out to users globally through the Brave Rewards program, allowing participants to earn BAT tokens for engaging with ads.

我們實時將 Basic Attention Token 更新為 USD 貨幣。在 Coinbase 上獲取 Basic Attention Token 的實時價格。

Basic Attention Token 目前的市值為 US$2.946亿。高市值意味著資產受到市場的高度重視。

Basic Attention Token 的歷史最高紀錄是 US$1.94。這是自從 Basic Attention Token 推出以來的最高價格。

在過去 24 小時中，Basic Attention Token 的交易量為 US$5594.751万。

與 Basic Attention Token 市值相似的資產包括 Optimism, Conflux, Gnosis 和許多其他資產。若要查看完整清單，請參閱我們的可比市值資產。

Basic Attention Token 目前的循環供應量為 15亿。

Basic Attention Token 在 Coinbase 的可交易資產中排名 44。受歡迎程度目前是根據相對市值。

目前，89% 的 Coinbase 使用者正在購買 Basic Attention Token。換句話說，89% 的 Coinbase 客戶在過去 24 個小時以內透過交易增加了他們在 Basic Attention Token 中的淨頭寸。