Blur (BLUR) is the native governance token of Blur, a unique non-fungible token (NFT) marketplace and aggregator platform. It offers advanced features such as real-time price feeds, portfolio management, and multi-marketplace NFT comparisons. Blur aims to provide an intuitive interface and NFT sweeps comparable to other platforms. It is an Ethereum-based platform that has received support from a variety of participants. The platform has been recognized for its features and incentives such as the distribution of 360 million BLUR tokens.

Blur operates on the Ethereum blockchain as an ERC-20 token, secured through Proof-of-Stake, the Ethereum network’s consensus mechanism. This mechanism uses validators to confirm transactions, and validators stake 32 ETH to participate in consensus and validating transactions. Blur supports creatives by providing those who pay royalties with BLUR tokens as a form of compensation and strives to strike a balance between creators and traders. It connects to X2Y2, OpenSea, and LooksRare (LOOK) as an aggregator and offers a variety of features that aim to support NFT trading experiences.

Blur is designed to perform in areas where other platforms may not, specifically in the NFT creator royalties category. It aims to support creatives by providing those who pay royalties with BLUR tokens as a form of compensation. Despite being tailored towards professional traders, newcomers to the NFT market can also benefit from Blur's various features with some effort put into learning how to use the platform. Blur also differentiates itself from other NFT marketplaces with its features that aim to support NFT trading experiences that could potentially assist traders in optimizing their trading strategies.

Blur launched in October 2022, with plans to distribute airdrops of BLUR tokens to top platform users. The founders and developers of Blur are active only through pseudonyms. The founder is known as Pacman, a Web3 developer, and Zeneca, Founder of ZenAcademy and The 333 Club, took on the role of Director of the Blur Foundation. The team behind Blur has experience across MIT, Citadel, Five Rings Capital, Twitch, Brex, Square, and Y Combinator. The platform has conducted a series of airdrops, giving access to BLUR tokens in the form of Care Packages to users who were active with beta testing six months before the official Blur launch.